IESE (España)
- Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Case
El Puerto de La Coruña
Collection: IESE (España)Ref.: SM-1650Published: May 4, 2017Format: PDFPages: 40Language: Spanish - Case
El Caserío: Arquitectura de la marca
Collection: IESE (España)Ref.: M-1189Published: Dec 7, 2005Format: PDFPages: 31Language: Spanish - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Redes de Campo
Collection: IESE (España)Ref.: M-1170Published: Oct 15, 2003Format: PDFPages: 23Language: Spanish - Teaching Note
El Puerto de La Coruña - Nota del instructor
Collection: IESE (España)Ref.: SMT-117Published: Nov 21, 2017Format: PDFPages: 12Language: Spanish - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish