IESE (España)
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Huawei: A Silent Chinese Telecom Multinational
Zhang, Yingying; Kase, KimioCase SM-1560-ECorporate Governance, Knowledge and CommunicationIn terms of sales, Huawei is the world's fourth-largest maker of network equipment, after Ericsson, Nokia Siemens Networks, and Alcatel-Lucent. It also ranked second in optical networking and third in mobile-network gear in 2008. It is one of the leading global telecommunications solution providers with a revenue of 18.33 billion USD in 2008 and a net income of 1.15 billion USD. Contrary to the typical image of Chinese companies that depicts them...Starting at €8.20
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Estrategia global entre Oriente y Occidente
Kase, Kimio; Slocum, Alesia; Zhang, YingyingArticle ART-2050StrategyLa creciente importancia de las economías asiáticas en la escena mundial ha hecho mucho más que revolucionar el viejo orden económico. A medida que la economía se globaliza, las interacciones empresariales entre Oriente y Occidente plantean nuevos retos. En nuestro libro Asian versus Western Management Thinking: Its Culture-Bound Nature examinamos distintas líneas de investigación al respecto, desde el management intercultural hasta la psi...Starting at €8.20
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Global Strategy Requires a Meeting of Minds
Kase, Kimio; Slocum, Alesia; Zhang, YingyingArticle ART-2050-EStrategyThe growing prominence of Asian economies on the world stage has done more than shake up the old economic order. As the world economy becomes increasingly globalized, new challenges are being thrown up by cross-cultural business interactions between East and West. In our book, Asian Versus Western Management Thinking: Its Culture-Bound Nature, we review various research perspectives, from cross-cultural management to cognitive psychology. ...Starting at €8.20
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Arrebato por unas nueces - Una cultura corporativa en crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementEl presente caso describe los acontecimientos que detonaron una crisis corporativa en la compañía aérea Korean Air en diciembre del 2014. Al tiempo que se ofrece un escenario cronológico de los hechos, se identifican tanto los fallos en la gestión de los problemas como los desaciertos comunicacionales y el consiguiente debilitamiento en la relación con sus diversos stakeholders. Progresivamente, se muestra la escalada de errores que hicieron que ...Starting at €8.20
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The "Nut Rage Incident" - Corporate Culture in Crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementThis case describes the events that triggered a corporate crisis at Korean Air in December 2014. The case provides the time line of events while also identifying the company's shortcomings in conflict management, as well as the communication missteps it took and how these blunders weakened the relationship between the company and its various stakeholders. The case illustrates, step by step, how the company's mistakes kept snowballing until a top ...Starting at €8.20
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Huawei: A Silent Chinese Telecom Multinational (Japanese Version)
Zhang, Yingying; Kase, KimioCase SM-1560-JACorporate Governance, Knowledge and CommunicationIn terms of sales, Huawei is the world's fourth-largest maker of network equipment, after Ericsson, Nokia Siemens Networks, and Alcatel-Lucent. It also ranked second in optical networking and third in mobile-network gear in 2008. It is one of the leading global telecommunications solution providers with a revenue of 18.33 billion USD in 2008 and a net income of 1.15 billion USD. Contrary to the typical image of Chinese companies that depicts them...Starting at €8.20