IESE (España)
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Max Müller en Betrieb und Beruf (A)
Elvira, MartaCase DPO-196Knowledge and CommunicationBetrieb und Beruf es un medio de comunicación escrito especializado en empleo, formación y recursos humanos, que nace en 2000 para completar la información dominical del periódico alemán Die Erde, empeñado en alcanzar a sus dos competidores directos. El caso describe el punto de inflexión que vive BunbB en 2003, con más de tres años en números rojos y sin poder mantener la situación. El director general del grupo, junto a los directores de public...Starting at €8.20
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Max Müller in Betrieb und Beruf (A)
Elvira, MartaCase DPO-196-EKnowledge and CommunicationBetrieb und Beruf is a publication specialising in jobs, training and human resources. It was founded in 2000 to round out the Sunday offering of German newspaper Die Erde, determined to surpass its two direct competitors. The case describes BundB's turning point in 2003, with more than three years in the red and spiraling out of control. The group's general director, along with the advertising director and editor in chief, decided to turn the st...Starting at €8.20
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Max Müller in Betrieb und Beruf (B) (Portuguese Version, Brazil)
Elvira, MartaCase DPO-197-PBKnowledge and CommunicationBetrieb und Beruf is a publication specialising in jobs, training and human resources. It was founded in 2000 to round out the Sunday offering of German newspaper Die Erde, determined to surpass its two direct competitors. The case describes BundB's turning point in 2003, with more than three years in the red and spiraling out of control. The group's general director, along with the advertising director and editor in chief, decided to turn the st...Starting at €5.74
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Max Müller en Betrieb und Beruf (B)
Elvira, MartaCase DPO-197Knowledge and CommunicationBetrieb und Beruf es una publicación especializada en empleos, formación y recursos humanos. Fue fundada el año 2000 con el fin de reforzar la oferta dominical del periódico alemán Die Erde, decidido a sobrepasar a sus dos competidores directos. El caso describe el punto de inflexión de BundB en 2003, después de más de tres años en números rojos y en una espiral de descontrol. El director general del grupo, junto con el director de publicidad y e...Starting at €5.74
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Airport Cologne-Bonn: Designing a Service for the Future
Schmidt, Thomas; Titonis, Athanasios; Sachon, MarcCase P-1144-EService and Operations ManagementCologne Bonn Airport (CGN) is a secondary commercial airport in Germany, serving the metropolitan area of Cologne and Bonn. It has two main B2B client groups in the airline business: low cost carriers such as Eurowings and cargo carriers such as FedEx and UPS, which had their European hub there. In 2015, the passenger business of airports was in a transition phase: low-cost carriers (e.g., Eurowings and Ryanair) were growing at the expense of est...Starting at €8.20
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Max Müller in Betrieb und Beruf (B)
Elvira, MartaCase DPO-197-EKnowledge and CommunicationBetrieb und Beruf is a publication specialising in jobs, training and human resources. It was founded in 2000 to round out the Sunday offering of German newspaper Die Erde, determined to surpass its two direct competitors. The case describes BundB's turning point in 2003, with more than three years in the red and spiraling out of control. The group's general director, along with the advertising director and editor in chief, decided to turn the st...Starting at €5.74
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Max Müller in Betrieb und Beruf (A) (Portuguese Version, Brazil)
Elvira, MartaCase DPO-196-PBKnowledge and CommunicationBetrieb und Beruf is a publication specialising in jobs, training and human resources. It was founded in 2000 to round out the Sunday offering of German newspaper Die Erde, determined to surpass its two direct competitors. The case describes BundB's turning point in 2003, with more than three years in the red and spiraling out of control. The group's general director, along with the advertising director and editor in chief, decided to turn the st...Starting at €8.20