IESE (España)
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The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20
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Interest rate swaps pricing - Exercises
Martínez Abascal, EduardoExercise FE-32-EFinanceThese problems are intended to give the student an opportunity to practice with the fixed income mathematics and also to give some exposure to international bond markets. The problems are based on the information containned on FN-314, Exhibit 2, Tables 12 to 15, from the Wall Street Journal Europe (WSJE) and the Finacial Times (FT).Starting at €8.20