IESE (España)
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Ambushed by Adversity
IESE InsightArticle ART-2275-EKnowledge and Communication, Leadership and People ManagementThe uncertainty, threats and uncontrollable situations faced by the average business person may never be as extreme as what the Mexican architect Bosco Gutiérrez went through. But his story of how he mustered the strength within himself to overcome his ordeal offers valuable lessons on how to keep your wits about you when you find yourself suddenly ambushed by adversity.Starting at €8.20
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Paths to Keep Wealth in Family Hands
Roure Alomar, Juan; Segurado Llorente, Juan LuisArticle ART-2596-ECorporate Governance, EntrepreneurshipSince the onset of the global financial crisis, there has been a surge of interest among family businesses in the activities of family offices -- special entities designed to manage and administer a family's portfolio of investments, while also making sure that future wealth-creation activities happen in sustainable ways for generations to come. With the combined wealth of the 50 largest family offices representing nearly $1 trillion, family busi...Starting at €8.20
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Navigating the Realities of Emerging Markets
Kleinhempel, MatthiasArticle ART-2791-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAll corporate compliance programs share a common feature: to ensure that the company obeys the law and that all organizational members behave ethically. However, multinational companies operating in a country like Mexico, for example, face issues very different from those of Germany -- a reality that many codes of conduct fail to recognize. The author's research on compliance programs in the emerging economies of Latin America reveals the special...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Bulgaria: On the Road to EU Membership
Stroumina, M.; Gual, JordiCase ECON-416-EEconomicsThe case uses Bulgaria as an example of an Eastern European economy of transition. The outline of the case is as follows: 1. Brief description of the main facts about the country and the economic developments during the communist years. 2. The challenges of the early transition years and the 1997 financial crisis, focusing on issues common to Eastern European countries: high social cost of reforms, dependent central bank, hyperinflation and curr...Starting at €8.20
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The San Miguel Arcángel Hospital
Bitrán, Ricardo; Vergara, Carles; Má C.; Sánchez, Loppacher J.Case P-1045-EService and Operations ManagementThe case describes a Panamanian public hospital's efforts to overcome two of the most important weaknesses of the health system in Panama: the lack of investment coordination between the ministry of health and social security hospitals, and the divorce between budget and performance. The approach involves sharing hospital financing between the ministry of health and the social security, and linking the hospital budget to the quantity and quality ...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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The Mexican Social Security Institute - Towards deconcentration of health service providers
Jané E.; Ribera, JaumeCase P-1044-EService and Operations ManagementThree years ago, the Mexican Social Security Institute (IMSS), a highly centralized and hierarchical organization, started to devolve powers to its service units, grouped in decentrally managed medical areas (AMGDs). It was a slow process until a project was set up to create the necessary tools to administer the new decentralized system. Dr. Martín is the head of one of the new medical areas. He and his bosses have made the necessary changes to ...Starting at €8.20
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241-EStrategyThe founder of the Velázquez family group achieved an extraordinary level of development for its companies over a period of almost 30 years. But his devotion to the businesses was in detriment to the time and effort spent on bringing up his three children. On the founder's death, his children inherited the group, and one of them, Lorenzo, took over its executive management. Lorenzo continued to manage the family business with a certain degree of...Starting at €8.20