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Starling Trust Sciences: Measuring Trust in Organizations
Dey, Aiyesha; Heese, Jonas; Weber, JamesCase HBS-120006-EEntrepreneurshipStephen Scott needed to decide whether to keep his behavioral analytics startup in the people analytics sector or shift his company into the RegTech sector. Starling had develop technology that enabled its customers to anticipate and shape the behavior of their employees by examining company data on employees, including email traffic. Starling had struggled to grow in the people analytics sector while RegTech was an emerging sector that might pro...Starting at €8.20
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Launch of the Sony PlayStation 3
Gloria Barczak; David T.A. WesleyCase IVEY-9B07A014-EMarketing, StrategyThe PlayStation 3 (PS3) was the successor of the acclaimed PlayStation 2 (PS2), recognized as the world's best-selling video game console with more than 100 million units sold. The unprecedented display of enthusiasm for the PS3 suggested that Sony had another winner on its hands. The company projected sales of six million PS3 consoles worldwide between November 2006 and March 2007, a level that the PS2 took almost a year to reach. Sony's initial...Starting at €8.20
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Polar Challenge
Rosanna Garcia; David T.A. WesleyCase IVEY-9B10A021-EEntrepreneurship, Marketing, StrategyPolar Challenge was a company that offered an annual 320 nautical-mile race to the magnetic North Pole organized by Arctic experts. It had been successful in the United Kingdom, establishing marketing partnerships with the BBC, Sony, Fujitsu and others. Polar Challenge saw the United States market as untapped potential for both sponsors and racers. In 2008, with the centennial of polar exploration approaching in 2009, the company decided to offer...Starting at €8.20
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Starling Trust Sciences: Measuring Trust in Organizations, Teaching Note
Dey, Aiyesha; Heese, JonasTeaching Note HBS-120048-EEntrepreneurshipTeaching note for case 120006.Starting at €0.00
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Religion in the Workplace: The British Airways Cross Controversy
Alexandra Roth; David T.A. WesleyCase IVEY-9B11C031-ELeadership and People Management, StrategyBritish Airways took a strictly secular approach to religion in the workplace, banning any outward symbols of faith. This policy extended to the wearing of jewellery with religious symbolism. One employee who originally complied with the ban protested after she found out that the company had made accommodations to other faiths, such as allowing Sikhs to wear turbans. She then decided to wear a cross pendant in protest of the company’s perceived d...Starting at €8.20
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Regtech at HSBC, Teaching Note
Dey, Aiyesha; Heese, JonasTeaching Note HBS-120047-EInformation TechnologiesTeaching note for case 120046.Starting at €0.00