Default Category
-
Uber Africa: Making Cash and Alternative Payments Work in Kenya through Contextual Leadership
Caren Scheepers; Anastacia MamaboloCase IVEY-9B19M019-EEntrepreneurship, StrategyOn September 30, 2017, the general manager (GM) of Uber Technologies Inc. (Uber) for sub-Saharan Africa, arrived in Nairobi, Kenya, and paid for his Uber service with cash. This functionality of the Uber app represented a new business model for Uber. The GM had to convince global management of the business case for offering cash payment options in Africa; he did so by conducting experiments and showing data that indicated rider numbers had triple...Starting at €8.20
-
The Spinach King: Scaling Opportunity in Social Enterprise
Kerrin Myres; Anastacia MamaboloCase IVEY-9B19M138-EEntrepreneurship, StrategyA social entrepreneur running a business in Khayelitsha, near Cape Town, South Africa, made and distributed healthy bread-based products for consumers in a poor community through his social enterprise, the Spinach King. His aim was to improve consumers’ eStarting at €8.20