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Super Milk Products Private Ltd. (A): Keventers Milkshakes and Beyond
Swati Singh; Sudhir Naib; Kartikeya SinghCase IVEY-9B19M127-EEntrepreneurship, StrategyIn 2015, three entrepreneurs in India decided to resurrect the 100-year-old iconic Keventers brand, which had stopped selling milkshakes in the 1970s. Although earlier generations had grown up enjoying Keventers' milkshakes, millennials had very little asStarting at €8.20
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Doodlage: Toward a Sustainable Future
Swati Singh; Kartikeya SinghCase IVEY-W27322-EEntrepreneurship, MarketingDoodlage Retail LLP (Doodlage), a sustainable fashion brand based in India, was based on an idea that had come to the co-founder while she was interning with export houses. There, she witnessed large-scale discarding of fabric waste, which found its way to landfills and became a major source of pollution. Doodlage utilized the practices of circularity—repairing, reusing, refurbishing, and recycling—to transform industrial waste into women’s appar...Starting at €8.20
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Doodlage: Toward a Sustainable Future - Teaching Note
Swati Singh; Kartikeya SinghTeaching Note IVEY-W27323-EEntrepreneurship, MarketingTeaching note for product W27322.Starting at €0.00
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Angel Investments in Europe and Recent Developments in Crowdfunding
Applegate, Lynda M.; Dessain, Vincent; Billaud, Emilie; Beyersdorfer, DanielaCase HBS-814047-EEntrepreneurshipThis technical note provides information on the evolution and current state of angel investing in Europe. The note first describes the role and types of angel investors, focusing on their investment preferences and practices. It then details the new trends in the market, including the development of policy tools and the proliferation of incubators/accelerators to support angel investors. Finally, the note explores salient issues in angel investin...Starting at €8.20
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Go Beyond Investing
Applegate, Lynda M.; Dessain, Vincent; Billaud, Emilie; Beyersdorfer, DanielaCase HBS-814046-EEntrepreneurshipIn 2013, Brigitte Baumann, founder of the Pan-European angel investing provider Go Beyond Investing, reflected on the evolution of her venture and the way forward. Her company, which offered deal flow and training to novice and experienced angel investors and ran investor groups in several European countries, had reached a critical size, and Baumann needed to make a strategic decision to ensure its future growth in an industry that was undergoing...Starting at €8.20