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Rest Devices
Ghosh, Shikhar; Payton, ChristopherCase HBS-816076-EEntrepreneurshipThe case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of Tata Motors into the Nano Project. The case raises questions around breaking the price - quality barrier and changing existing internal processes to accommodate revolutionar...Starting at €8.20
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Anthology: Pivoting the Business Model
Ghosh, Shikhar; Payton, ChristopherCase HBS-817066-EEntrepreneurshipIn July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing, the team launches a final experiment based on the results of a customer interview. After creating a quick landing page and announcing the product launch through social media channel...Starting at €8.20
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Yabbly (A)
Ghosh, Shikhar; Payton, ChristopherCase HBS-816030-EEntrepreneurshipIn November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question and answer application for shopping decisions, had benefited from a strong showing at the SXSW Accelerator competition and had a dedicated and engaged user base. However, Leung knew that the current growth trajectory would not lead them to the milestones needed to receive an additi...Starting at €8.20
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Connective Mobility
Nohria, Nitin; Payton, Christopher; Huberlie, AliCase HBS-816051-EEntrepreneurshipStarting at €8.20
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Scaling Yesware - The Star Performance Framework
Ghosh, Shikhar; Payton, ChristopherCase HBS-818049-EEntrepreneurshipStarting at €8.20
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Yesware (A)
Ghosh, Shikhar; Payton, Christopher; Huberlie, AliCase HBS-816039-EEntrepreneurshipMatthew Bellows founded Yesware, a Boston-based tech startup, to solve a problem that he'd encountered as a Sales Manager: sales people hate entering data, rarely do it accurately, and almost always input data that can't be synthesized in a way that is useful for the manager. Together with a friend, he developed software to solve this problem-while also working towards the goal of founding a company that would be "the best place to work." But as ...Starting at €8.20
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Collective Academy
Ghosh, Shikhar; Payton, ChristopherCase HBS-817026-EEntrepreneurshipStarting at €8.20
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Triangulate: Stay, Pivot or Exit
Eisenmann, Thomas R.; Ghosh, Shikhar; Payton, ChristopherCase HBS-817059-EEntrepreneurshipStarting at €8.20