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Andrew Sullivan and Faraway Ltd
Cespedes, Frank V.; Godden, AlexCase HBS-813104-EEntrepreneurshipThe "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative pushchair (baby stroller) and, a year later, are looking for an order from a large retailer. The case requires students to prepare, deliver, and evaluate Sullivan's sales calls on two...Starting at €8.20
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Lit Motors
Eisenmann, Thomas R.; Godden, AlexCase HBS-813079-EEntrepreneurshipIn mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim had started the company to design and manufacture an efficient electric 2-wheeled vehicle. The company had refined the designs for the key technologies required and had a working prototype, an understanding of the manufacturing processes to be used and a list of the com...Starting at €8.20
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Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare
Cespedes, Frank V.; Godden, AlexCase HBS-813105-EEntrepreneurshipSupplement for case 813104Starting at €5.74
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Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis
Cespedes, Frank V.; Godden, AlexCase HBS-813106-EEntrepreneurshipSupplement for case 813104Starting at €5.74