Default Category
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Películas «on-line» (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277Decision Analysis, EconomicsEn este caso se presenta una situación de futuro en la que un proveedor de películas «on-line» debe negociar con un estudio la distribución de su película. La decisión se reduce a escoger entre dos posibles acuerdos de licencia: un precio fijo y un precio variable.Starting at €8.20
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People Express (A). Una historia de éxito
Corrales A.; Ariño, Miguel AngelCase AD-309Leadership and People ManagementPeople Express (PE) era una aerolínea con gran éxito durante los años ochenta. Dos años después de su fundación, la compañía ya había alcanzado unos beneficios de 2,7 millones de dólares sobre unas ventas de 100 millones, y el precio de sus acciones se había revalorizado un 150%. La compañía crecía a un ritmo insóito, a pesar de coincidir con un momento de profunda crisis en el sector que estaba llevando a muchas aerolíneas a pérdidas millonarias...Starting at €8.20
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People Express (B). Una historia de éxito
Corrales A.; Ariño, Miguel AngelCase AD-310Leadership and People ManagementPeople Express había logrado un éxito sin precedentes. La compañía cerró el ejercicio de 1983 con unos beneficios de 10,4 millones de dólares sobre unas ventas de 286,6 millones. Tenía 4.000 empleados y una flota de más de 60 aeronaves. Sin embargo, los resultados de PE comenzaron a deteriorarse a finales de 1984, cerrando el ejercicio con unos beneficios de 2 millones de dólares y unas ventas de 561 millones. La ya quinta aerolínea estadounidens...Starting at €5.74
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Movies online (B)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-278-EDecision Analysis, EconomicsPart (B) describes how to fit a lognormal distribution to the five percentiles given in Part (A) of the case. Given this lognormal distribution, a straightforward Monte-Carlo simulation model can be implemented to find the alternative with the smallest expected cost.Starting at €5.74
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Heritage Chickens: The Challenge of Genetic Sustainability
Joel Gehman; Marni Devlin Moses; Leanne HedbergCase IVEY-9B17M057-EEntrepreneurship, StrategyThe Poultry Research Centre at the University of Alberta farm was an internationally recognized research, development, and learning hub. It began the Rare Poultry Conservancy Program in 1986 as a way to maintain heritage chicken breeds. In 2009/10, as a result of the global financial crisis, university funding was reduced, and every campus department needed to cut programs or find creative ways to finance them outside of the traditional methods. ...Starting at €8.20
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Edmonton City Centre Airport: A Sustainability Challenge for a Growing City
Joel Gehman; Neetu Sharma; Kristel Owens; Graham Graff; Trent Nabe; Poonam RandhawaCase IVEY-9B17M076-EStrategyIn 1995, many of the flights at Edmonton City Centre Airport (ECCA) were being diverted to Edmonton International Airport. By 2008, ECCA’s two runways required an estimated CA$10 million in capital upgrades and CA$35 million in additional maintenance costs over the next 10 years. In light of these facts, in November 2011, Edmonton’s city council had begun to consider whether maintaining ECCA was feasible or if other alternatives would put the lan...Starting at €8.20
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Transcend Coffee: Local Sustainability Challenges in a Global Industry
Joel Gehman; Nicole Neufeld; Dasha Smirnow; Siddharth Agrawal; Danielle Sandberg; Manav DeolCase IVEY-9B16M130-EEntrepreneurship, StrategyIn 2014, Transcend Coffee—an independent coffee shop and coffee bean roaster with several locations in Edmonton, Alberta—was selling premium coffee to a loyal base of customers. While it had taken several years to establish its presence in a marketplace that was filled with coffee retailers, Transcend Coffee's success was in part due to its direct trade supply chain strategy. By working closely with its coffee bean farmers, Transcend Coffee was a...Starting at €8.20
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Loblaw Companies Ltd.: EDI and Strategic Growth
Joel Gehman; Kylie Heales; Jennifer Sloan; Gordon Wickstrom; Cianna Elwin; Marion Mwanganyi; Talha ZafarCase IVEY-W29386-EStrategyIn 2019, Loblaw Companies Limited, a Canadian grocery chain headquartered in Brampton, Ontario, was mired in controversy over the “ethnic food aisle,” which was a common feature in all its stores. The company was questioned about the aisle’s role in creating a sense of otherness and divisiveness among the culturally diverse individuals it served. These issues related to discussions sparked by the Black Lives Matter movement alongside the emergenc...Starting at €8.20
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Movies online (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277-EDecision Analysis, EconomicsA futuristic situation is envisioned where a provider of movies online has to negotiate with a studio the distribution of a movie. The decision boils down to the choice between two alternative license arrangements: a fixed payment and a variable payment. The variable payment requires the elicitation of the (continuous) probability distribution of sales by means of five percentiles.Starting at €8.20
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Rocky Mountain Soap Company: The Move Toward Sustainable Packaging
Joel Gehman; Jennifer Sloan; Jennifer Liu; Yi Wu; Leanne Hedberg CarlsonCase IVEY-9B19M082-EEntrepreneurship, StrategyIn late 2017, the co-owners of Rocky Mountain Soap Company in Canmore, Alberta, faced an important challenge. Their company produced and retailed toxin-free, 100 per cent natural bath and body products, and they wanted the product packaging to reflect theStarting at €8.20