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Jordan Cohen en Pfizer Works: construyendo la oficina del futuro
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-187Service and Operations ManagementJordan Cohen es director de Eficacia Organizativa en la importante compañía farmacéutica Pfizer. Ha establecido un sistema denominado pfizerWorks mediante el cual se externalizan tareas como la preparación de documentos Excel y PowerPoint o la investigación. En el caso se analiza su evolución a lo largo de un periodo de cinco años en el que se crea pfizerWorks partiendo de cero y se incorpora el sistema a la corporación.Starting at €8.20
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Startup as a Service: The Prehype Model - Teaching Note
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-88-EEntrepreneurship, Innovation and Change, StrategyThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Starting at €0.00
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SOPA: The Media Industry Fights Online Copyright Infringement - Teaching note
Callader S; Hoyt DTeaching Note SGSB-P82TN-EEconomicsIn 2011, The Walt Disney Company and other content owners aggressively lobbied Congress to pass the Stop Online Piracy Act (SOPA). The intent was to prevent unauthorized copying and transmission of copyrighted materials. This had been largely eliminated on U.S.-based websites, but some copyright owners claimed it was prevalent overseas. SOPA (and its companion legislation “Protect IP Act,” or PIPA), would allow the government or private compan...Starting at €0.00
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Startup Cisco: Deploying Start-up Methods in a Giant Tech Company
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-426-EInnovation and Change, Leadership and People ManagementThis case outlines how a small team of people apply lean startup methods within Cisco, creating successful internal innovation over a period of a year. The case details how the team launched their idea and got traction for it, with very little formal support. The main features are building a team around an identified problem, attracting customers, building a "product" and anchoring the initiative in the organization.Starting at €8.20
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Jordan Cohen at PfizerWorks: Building the Office of the Future
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-187-EService and Operations ManagementJordan Cohen is the Manager of organisational effectiveness within Pfizer, the large pharmaceutical company. He sets up a system called pfizerWorks that outsources tasks such as preparation of Excel, PowerPoint and research. This case follows his progress over a five year period as he sets it up from scratch to embedding pfizerWorks throughout the corporation.Starting at €8.20
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Startup as a Service: The Prehype Model
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-379-EEntrepreneurship, Innovation and Change, StrategyThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Starting at €8.20
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Startup Cisco - Teaching Note: Deploying Start-up Methods in a Giant Tech Company
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-100-EInnovation and Change, Leadership and People ManagementStarting at €0.00
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Uber: 21st Century Technology Confronts 20th Century Regulation
Callader S; Hoyt DCase SGSB-P81-EEconomicsUber, which began operations in 2010, provided a service that allowed customers to call for a limousine using their mobile device. A car would arrive within minutes, and the fee for the trip (including gratuity) would be charged to the customer’s credit card. The service was more expensive than a taxi, but cheaper and more responsive than a conventional limousine service. Uber did not own limousines, but contracted with existing, licensed, lim...Starting at €8.20
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Uber: 21st Century Technology Confronts 20th Century Regulation (Spanish Version)
Callader S; Hoyt DCase SGSB-P81SPEconomicsUber, que comenzó a operar en 2010, proporcionó un servicio que permitía a los clientes solicitar una limusina utilizando su dispositivo móvil. Un automóvil llegaría en cuestión de minutos, y la tarifa del viaje (incluida la propina) se cargaría a la tarjeta de crédito del cliente. El servicio era más caro que un taxi, pero más barato y más receptivo que un servicio de limusina convencional. Uber no era dueño de limusinas, pero tenía contratos co...Starting at €8.20
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Uber: 21st Century Technology Confronts 20th Century Regulation - Teaching note
Callader S; Hoyt DTeaching Note SGSB-P81TN-EEconomicsUber, which began operations in 2010, provided a service that allowed customers to call for a limousine using their mobile device. A car would arrive within minutes, and the fee for the trip (including gratuity) would be charged to the customer’s credit card. The service was more expensive than a taxi, but cheaper and more responsive than a conventional limousine service. Uber did not own limousines, but contracted with existing, licensed, lim...Starting at €0.00