IESE (España)
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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20
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WeWork´s Failed IPO: What Does the Future Hold for Financing Digital Tranformation
Suárez, José LuisCase F-952-EFinanceWeWork was highly successful in capturing funds through successive rounds of capitalization and expanding its businesses. It was one of the leading workspace proprietors in New York and London. The problem centered on the fact that its losses grew at the same pace as its sales and value in capitalization rounds. The high value of the company set the bar very high for its IPO, to the extent that it didn?t have necessary demand from investors.Starting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again (Portuguese version, Portugal)
Elvira, Marta; Isabel VillamorCase SM-1649-PPInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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La fracasada salida a bolsa de WeWork: ¿Cuál es el futuro de la financiación de la transformación digital
Suárez, José LuisCase F-952FinanceWeWork tuvo mucho éxito en la captación de fondos mediante sucesivas rondas de capitalización y en la expansión de sus negocios. Era uno de los principales arrendadores de oficinas en Nueva York y Londres. El problema radicaba en que sus pérdidas crecían al mismo ritmo que sus ventas y su valor en las rondas de capitalización. El elevado valor de la compañía ponía el listón muy alto en la salida a bolsa, tanto que no tuvo la demanda necesaria por...Starting at €8.20