HBSP (USA)
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Tektronix, Inc.: Global ERP Implementation (Spanish Version)
Austin, Robert D.; Nolan, Richard L.; Westerman, George; Cotteleer, MarkCase HBS-608S10Service and Operations ManagementExámenes de la aplicación de una solución de planificación de recursos empresariales (ERP) en los tres de sus divisiones de negocio globales de Tektronix. Este caso cuenta la historia de tres implementaciones, cada uno con su propio carácter y requisitos. gestores de Tektronix necesarios para sincronizar los requerimientos de cada división con la necesidad general de la compañía para estandarizar las prácticas comerciales y su deseo de adherirse ...Starting at €8.20
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The Black List, Teaching Plan
McGee, Henry W.; McAra, SarahTeaching Note HBS-317087-EEntrepreneurshipTeaching plan supplement to 317027.Starting at €0.00
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Winning (and Losing) the Olympics: Boston 2024 (A)
Fubini, David G.; Bernstein, Ethan S.; Saadine, Mark; McAra, Sarah; Barnett, JamesCase HBS-418024-ELeadership and People ManagementTwo leadership groups from Boston 2024 negotiate with government bodies, community leaders, and olympic officials in an effort to bring the 2024 Olympics to Boston.Starting at €8.20
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The iPhone at IVK
Nolan, Richard L.; Austin, Robert D.Case HBS-911413-EInformation TechnologiesThe CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platformStarting at €8.20
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The Black List
McGee, Henry W.; McAra, SarahCase HBS-317027-EEntrepreneurshipFranklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood's most successful films, from "Slumdog Millionaire" to "Spotlight," it became widely respected and highly anticipated throughout the industry. In 2012, Leonard uses the momentum to bring The Black List online as a database where unproduced s...Starting at €8.20
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The $70K CEO at Gravity Payments
Weiss, Mitchell B.; Norton, Michael I.; Norris, Michael; McAra, SarahCase HBS-816010-ELeadership and People ManagementIn 2015, Gravity Payments CEO Dan Price took a massive pay cut to raise the minimum wage at his company to $70,000 annually. In the wake of a national discussion of wage equality, he was met with cheers and jeers. The company hoped that the buzz from the unorthodox move would generate enough new business to cover the increasing costs of compensation. Did Price make the right move? Would Gravity thrive or even survive?Starting at €8.20
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ShotSpotter
Weiss, Mitchell B.; McAra, SarahCase HBS-817034-EEntrepreneurshipSST offered a subscription-based gunfire detection service, ShotSpotter Flex, to cities across the United States, and a few abroad. Over its 20-year history, SST had mostly honed a reliable business to government sales model, and the company had been focused on expanding to new cities. But Ralph Clark, President and CEO, was also interested in investigating new services. Mass shootings, in U.S. schools to cities abroad, were consistently followed...Starting at €8.20
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Propel
Weiss, Mitchell B.; McAra, SarahCase HBS-818008-EEntrepreneurshipIn 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the burdensome process of accessing benefits from the Supplemental Nutrition Assistance Program (SNAP), commonly known as food stamps. They first designed a mobile site called Easy Food Stamps...Starting at €8.20
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Information Technology and the Board of Directors (Spanish version)
Nolan, Richard L.; McFarlan, F. WarrenArticle HBS-R0510FInformation TechnologiesEver since the Y2K scare, boards have grown increasingly nervous about corporate dependence on information technology. Since then, computer crashes, denial of service attacks, competitive pressures, and the need to automate compliance with government regulations have heightened board sensitivity to IT risk. Unfortunately, most boards remain largely in the dark when it comes to IT spending and strategy, despite the fact that corporate information ...Starting at €8.20
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Improving Repurchase Rates at zulily
Teixeira, Thales S.; McAra, SarahCase HBS-516083-EMarketingIn February 2015, zulily co-founder CEO, Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an entirely new conundrum in the company. Up to that point, customer repeat purchase rates had been incredibly consistent. Cavens and his executive team had just discovered this adverse ...Starting at €8.20