IESE (España)
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UW Health University Hospital
García-Castro, RobertoCase AD-378-EDecision AnalysisThe case focuses on UW Hospital's approach to improve the accuracy of breast cancer detection using machine learning. Researchers at the University of Wisconsin assembled a unique data set comprising 569 examples of breast cancer biopsies to train a classification model (e.g., logistic regression or classification tree) for breast cancer detection.Starting at €8.20
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Firemadillo SCRPt: A Software to Revolutionize the Movie Industry
Planlilio, Lorenzo; Gallo, IñigoCase M-1389-EMarketingSCRPt is a software developed by the company Firemadillo, based in Los Angeles, that can predict the box office revenue of a movie by analyzing its script and comparing it to previous scripts. Firemadillo belives this is a game changer, with a huge potential. But it's not an easy sell. Who should they target? Writers? Producers? Studios? How should they position the software? At what price? The case provides all the necessary information to discu...Starting at €8.20