Stanford Graduate School of Business (USA)
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Identifying Venture Opportunities
Rohan, Dennis; Hornblower, JocelynCase SGSB-E323-EEntrepreneurshipThis note explores the idea identification stage of becoming an entrepreneur. It covers common sources of inspiration for ideas, such as career, education, hobbies and interests. It discusses the importance of team creation, execution and passion. It emphasizes 4 different categories of trends that create opportunities for new businesses to emerge, illustrated with examples. Finally, the note covers testing the basic viability of an idea, inc...Starting at €8.20
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Wild Earth: Plant-Based Food in a Meat Obsessed Industry
Foster, George; Hornblower, Jocelyn HCase SGSB-E745-EEntrepreneurshipThis case details the story of two of Wild Earth’s cofounders on their three year journey since starting the plant-based dog food company in Berkeley, CA. It highlights several ups and downs relating to product creation, fundraising, and pricing and distribution issues. The case focuses on several critical decision points the founders faced, and ends with an open ended question regarding the need for a subsequent financing and what path forward...Starting at €8.20