Ivey Business School (Canada)
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United Airlines: Frequent Flyer Program
Won-Yong OhCase IVEY-9B16M037-EStrategyFrom 1980 to 2010, frequent flyer programs (FFPs) had evolved from simple customer reward programs to independent profit-generation business models. The airline industry had seen enormous success with FFPs, which had become businesses of their own. In June 2014, however, United Airlines announced that as of March 1, 2015, it would move from awarding miles based on distance flown to awarding miles for dollars spent per ticket, following in the foo...Starting at €8.20
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Amazon.com: Evolving Into Offline Retail
Won-Yong OhCase IVEY-9B18M026-EStrategyIn late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding in the United States through new projects, from establishing Amazon Prime Now to setting up Amazon Books and Amazon Go locations. By 2017, a rumour suggested that Amazon might acquire Whole Foods Market Inc., a natural and organic foods supermarket. Could Amazon be as successful in offline ret...Starting at €8.20
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Sprint: Turnaround in the U.S. Telecom Industry
Won-Yong Oh; Duane MyerCase IVEY-9B16M092-EStrategySprint Corporation, a major U.S. wireless carrier, had been losing customers and suffering financially since its merger with Nextel in 2005. Sprint was also ranked the lowest among major U.S. carriers in terms of network speed and data performance. But a new opportunity emerged when the SoftBank Group acquired Sprint in 2013. The new chief executive officer (CEO), appointed in August 2014, publicly gave himself three to five years to turn around ...Starting at €8.20
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Brazos Valley Food Bank: Is Equitable Distribution Truly Possible? - Teaching Note
Manoj Vanajakumari; Jon Stauffer; Subodha KumarTeaching Note IVEY-W24198-EService and Operations ManagementTeaching note for product W24197.Starting at €0.00
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Las Vegas Construction: Ethical Contracting
Won-Yong Oh; Youngkyun ChangCase IVEY-9B17M047-EStrategyIn December 2015, the head of supply chain management (SCM) at Las Vegas Construction Inc. was tasked with reducing operating costs by 25 per cent in order to deal with the fallout in Nevada’s construction industry from the global economic downturn. The SCM head had engaged the manager in charge of subcontracting to help with cost reductions. The subcontracting manager did find a way to reduce costs, but it turned out to be a questionable way. He...Starting at €8.20
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Apple: Corporate Governance and Stock Buyback
Won-Yong Oh; Seoyeon ParkCase IVEY-9B14M165-EStrategyAn activist shareholder who invested a significant amount in Apple’s stock proposed a share repurchase program. If this proposal were approved at the annual shareholder’s meeting, Apple would be in a position to buy back a significant number of its shares on the stock market, which would drive up the stock price. However, the executives and board of directors opposed the proposal and recommended that the shareholders vote against it. Apple’s subs...Starting at €8.20
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Brazos Valley Food Bank: Is Equitable Distribution Truly Possible?
Manoj Vanajakumari; Jon Stauffer; Subodha KumarCase IVEY-W24197-EService and Operations ManagementIn 2019, the Brazos Valley Food Bank (BVFB) in Texas increased its distribution and food-storage capacity and was delivering food to food-insecure people in six nearby counties through its partner agencies. While the number of food-insecure people in each of these counties was relatively stable, the food distribution capacities of BVFB’s partner agencies and the food supply fluctuated. As a non-profit organization, BVFB needed to equitably distri...Starting at €8.20
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Netflix: International Expansion
Won-Yong Oh; Duane MyerCase IVEY-9B16M070-EStrategyNetflix adopted an aggressive growth strategy to establish itself as a global force in the video streaming industry. To solidify its position as an industry leader, Netflix invested heavily in the production of in-house content. In January 2016, to deal with slow growth in the domestic market, the company announced an aggressive expansion of its services into a total of 190 countries, thereby giving Netflix coverage over nearly the entire world. ...Starting at €8.20
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Las Vegas Sands Corp: Pricing Game In Vegas
Seok Woo Kwon; Won-Yong Oh; Brooke MiskimanCase IVEY-9B17A067-EMarketingIn 2016, MGM Resorts International announced it would break with the long-standing tradition of providing free parking on the Las Vegas Strip. Other Las Vegas resort companies, including Caesars Entertainment and Wynn Resorts, soon followed suit. Las Vegas Sands Corp. owned the Venetian Resort Hotel Casino, the Palazzo, and the Sands Expo and Convention Center, and had no plans to charge for parking. By 2017, as more hotels and casinos chose to i...Starting at €8.20
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Brazos Valley Food Bank: Fostering Partnerships, Feeding Hope
Evan Vestal; Manoj Vanajakumari; Subodha KumarCase IVEY-9B14D012-EService and Operations ManagementIn January 2013, the executive director of Brazos Valley Food Bank, Incorporated, situated in central Texas, is faced with several issues endemic to the non-profit sector: inconsistency in the amount and quality of unsolicited food donations, restrictions on the use of cash donations, disjunction between limited supply and high demand for food in the summer, and the unsustainability of operations. Partnering with vetted agencies, such as churches...Starting at €8.20