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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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In-N-Out: A Different Path to Success
Fabrizio Di MuroCase IVEY-9B20A034-EMarketingIn-N-Out was an iconic burger chain that had changed little since it was founded in 1948. The company remained family-owned and had continually resisted going public. The company was only located in seven US states and grew slowly and deliberately in order to ensure that it could continue to offer a high quality product and experience to its customers at low prices. Current CEO Lynsi Snyder was interested in continued growth for In-N-Out, but not...Starting at €8.20
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A025-EMarketingTeaching note for product 9B20A025.Starting at €0.00
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McKinsey & Co.-Protecting its Reputation (B) (Spanish version)
Lorsch, Jay W.; McTague, EmilyCase HBS-420S12Leadership and People ManagementOn Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda, discussed the Galleon Group insider-trading trial and the recent allegations against the Firm's former Managing Director, Rajat Gupta. Three months earlier Senior Partner, Anil Kumar, ple...Starting at €5.74
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McKinsey & Co.-Protecting its Reputation (A) (Spanish version)
Lorsch, Jay W.; McTague, EmilyCase HBS-415S21Leadership and People ManagementOn Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda, discussed the Galleon Group insider-trading trial and the recent allegations against the Firm's former Managing Director, Rajat Gupta. Three months earlier Senior Partner, Anil Kumar, ple...Starting at €8.20
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Relational Investors and Home Depot (B)
Lorsch, Jay W.; Simpson, KaitlynCase HBS-409082-ELeadership and People ManagementStarting at €5.74
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Hess Corporation
Lorsch, Jay W.; Durante, KathleenCase HBS-413126-ELeadership and People ManagementOn January 29, 2013, Elliott Management, a hedge fund run by Paul E. Singer that owned 4.5% of Hess Corporation stock, put forward a slate of five independent directors it wanted elected to improve the company's performance. Elliott argued that Hess lacked focus and was distracted by ventures outside its core exploration and production business. Further it argued that John Hess, CEO and son of the founder, of being more interested in "maintaining...Starting at €8.20
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence
Fabrizio Di MuroCase IVEY-9B20A025-EMarketingIn March 2017, the American fast food giant McDonald’s Corporation (McDonald's) launched an ambitious strategic plan, named the Velocity Growth Plan, with the intention of maintaining its dominance over competitors. As part of this strategy, McDonald’s wanted to retain its current customers, regain lost customers, and convert casual customers into more committed customers. To help accomplish these objectives, McDonald’s introduced delivery and mo...Starting at €8.20
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La Cruz Roja Nacional Americana (A)
Lorsch, Jay W.; Sherman, Eliot; Chen, DavidCase HBS-410S27Leadership and People ManagementSe describen los problemas de gobernabilidad que enfrenta la Junta de Gobernadores de la Cruz Roja Americana. Después de una serie de cuestiones - FDA decreto de consentimiento en sus operaciones de sangre; la respuesta a 9/11 y el huracán Katrina - la junta de la Cruz Roja estaba bajo presión para fijar su gobierno por parte del público, los medios de comunicación y del Congreso. Describe la estructura y prácticas de gobierno de la Cruz Roja en ...Starting at €8.20
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United Rentals (A) (Spanish Version)
Lorsch, Jay W.; Durante, Kathleen; McTague, EmilyCase HBS-414S08Leadership and People ManagementEn diciembre de 1997 Estados Alquiler (URI) se hizo pública en la Bolsa de Nueva York. Diez años más tarde, durante el pico de la crisis económica, el desempeño de la empresa estaba en declive. United Rentals había experimentado su cuota de problemas en los años anteriores y todavía se lucha por salir de esta confusión. En la primavera de 2008, la recesión había diezmado a la actividad principal de la empresa, alquiler de equipos de construcción....Starting at €8.20