Default Category
-
Apple A
Mary M. Crossan; William T. WatsonCase IVEY-9B12M027-EEntrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
-
Apple B
Mary M. Crossan; William T. WatsonCase IVEY-9B12M028-EEntrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
-
Starbucks (Spanish version)
Mary M. Crossan; Ariff KachraCase IVEY-9A98MS06StrategyStarbucks debe hacer frente a la cuestion de como la compania deberia aprovechar sus competencias en varias oportunidades de crecimiento, incluyendo la introduccion de sus cafes en McDonalds, la expansion de sus operaciones minoristas, y la utilizacion de la marca en otras areas de productos. El caso esta escrito de manera que los estudiantes necesiten identificar donde se encuentran las competencias mas importantes de Starbucks dentro de la cade...Starting at €8.20
-
Note on Managing the Growing Venture (Spanish version)
Hamermesh, Richard G.; Heskett, James L.; Roberts, Michael J.Case HBS-808S03EntrepreneurshipFocuses on the strategic and organizational challenges that confront growing enterprises and the entrepreneurs who lead them. Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. A rewritten version of an earlier note.Starting at €8.20
-
Caroline Regis at Excel Systems (Spanish version)
Mayo, Anthony J.; Roberts, Michael J.Case HBS-917S17Leadership and People Managementoutsourcing. Regis is threatened by the diminution in the role of in-house manufacturing and by the VP for Supply Chain Management at Gemini. The case traces Regis's reactions to the proposal. She seems ready to accede to the organizational politics and support the new strategy, only to change her mind and anger her superiors, who thought she would support the plan. She tries to seize control of the situation and threatens to resign if she is no...Starting at €8.20
-
Martin Blair (Spanish version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-915S05EntrepreneurshipMartin Blair es un empresario que por primera vez se basa en su experiencia en la industria de servicio de alimentos para desarrollar dos conceptos de restaurantes diferentes casi al mismo tiempo. Al relatar sus experiencias, revela varias preocupaciones importantes del empresario reflexivo, que van desde la obtención de financiamiento para la construcción de espacios físicos a cabo. Ambos restaurantes tienen éxito, y Blair ahora quiere hacer cre...Starting at €8.20
-
Sheila Mason & Craig Shepherd (Abridged)
Roberts, Michael J.Case HBS-810114-EEntrepreneurshipThe case describes 2 individuals who have met and are in the process of starting a company together. Each is still at his/her former employer, and each has signed a different employment agreement that on paper may prohibit some contemplated acts - i.e., soliciting customers or employees. The case focuses on how individuals should think about leaving their employers in general and how these specific legal agreements may impact the situation in thi...Starting at €8.20
-
Peter Jepsen
Stevenson, Howard H.; Roberts, Michael J.; Sharpe, James M.Case HBS-813046-EEntrepreneurshipAbout to break bank covenants, Peter Jepsen has to deal with a contentious prior owner, improve profitability and staff appropriately all while maintaining credibility with his investors, in the furniture hardware company he has owned for less than a year. Peter Jepsen, a newly minted MBA, has bought a furniture hardware manufacturing business utilizing debt and investors equity that in a very short time is about to trigger bank covenants due to ...Starting at €8.20
-
SMARTBITES (A)
Roberts, Michael J.; Silva, Jeronimo; Bhide, Amar V.Case HBS-813074-EEntrepreneurshipThe case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.Starting at €8.20
-
CVD Incorporated versus A.S. Markham Corporation (A) (Spanish Version)
Roberts, Michael J.; Walton, Ennis J.Case HBS-310S21EntrepreneurshipDescribe la odisea legal de dos ingenieros que dejaron su antiguo empleador para iniciar una empresa que era directamente competidor. Los temas incluyen los contratos de trabajo, licencias de tecnología, competencia económica, secretos comerciales e información confidencial. Proporciona una buena oportunidad para que los estudiantes exploren los aspectos legales y éticos que rodean el concepto de propiedad intelectual.Starting at €8.20