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Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Article
Ending the War Between Sales and Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0607EPublished: Jul 1, 2006Reviewed: May 1, 2004Format: PDFPages: 11Language: Spanish