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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09AS20Published: Sep 16, 2009Format: PDFPages: 12Language: Spanish - Article
Ending the War Between Sales and Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0607EPublished: Jul 1, 2006Reviewed: May 1, 2004Format: PDFPages: 11Language: Spanish - Case
Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A020-EPublished: Aug 27, 2009Format: PDFPages: 10Language: English - Case
Ricky Martin: The Role of Reputation in a Celebrity's Career
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A078-EPublished: Mar 20, 2015Reviewed: Mar 20, 2015Format: PDFPages: 8Language: English