IESE (España)
- Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: pdfPages: 25Language: English - Article
Lecciones de crecimiento de los mercados emergentes
By Thurik, RoyCollection: IESE (España)Ref.: ART-1818Published: Sep 15, 2010Format: pdfPages: 8Language: Spanish - Article
Learn From Each Other on the Path to Growth
By Thurik, RoyCollection: IESE (España)Ref.: ART-1818-EPublished: Sep 15, 2010Format: pdfPages: 8Language: English