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Greg James at Sun Microsystems, Inc. (A) (Spanish version)
Neeley, Tsedal; DeLong, Thomas J.Case HBS-415S01StrategyGreg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required by a service agreement. Rather than finding a swift resolution to the rapidly escalating customer situation that motivated his trip, he finds himself facing distributed work, global...Starting at €8.20
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GM: The Opel Decision
Darren Meister; Ramasastry ChandrasekharCase IVEY-9B10M022-EStrategyIn July 2009, General Motors Company (GM),the world's second largest automotive enterprise, has come out of a bankruptcy orchestrated by the U.S. federal government. Leaner and focused after a 40-day exercise, GM is still a long way from a full-fledged financial recovery. The company is under a mandate to concentrate first on its U.S. market. Its European subsidiary, which manufactures the Opel cars, has been struggling for nearly a decade. The b...Starting at €8.20
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Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)
Neeley, Tsedal; DeLong, Thomas J.Case HBS-409003-EStrategyGreg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required by a service agreement. Rather than finding a swift resolution to the rapidly escalating customer situation that motivated his trip, he finds himself facing distributed work, global...Starting at €8.20
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Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)
Neeley, Tsedal; Leonardi, Paul; Norris, MichaelCase HBS-419066-ELeadership and People ManagementThis case describes a business decision on whether or not to build a technology solution requested by customers. It offers students an opportunity to analyze how such a decision can impact product development teams, company culture, and business growth prospects. Eric Hawkins, director of engineering at AppFolio-a digital technology firm that offered cloud-based business software to small and medium sized companies-was shocked by an unusual requ...Starting at €8.20
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Dropbox: Go-To-Market Sales Strategy
Darren Meister; Matthew WongCase IVEY-9B17M053-EEntrepreneurship, StrategyIn late 2014, Dropbox, the San Francisco-based pioneering cloud-based file storage service, was at an important stage of its growth. Its user base had expanded into hundreds of millions of users globally, and the company was expanding its service offerings to organizations. At the heart of this expansion was the ever-increasing acquisition of customers in the software-as-a-service (SaaS) model. As Dropbox targeted larger customers, it needed to c...Starting at €8.20
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Knight Capital Americas LLC
Robert D. Austin; Darren MeisterCase IVEY-9B15E008-EInformation TechnologiesIt took 19 years to build Knight Capital Americas LLC into the largest market maker on the New York Stock Exchange, but on August 1, 2012, it took only 45 minutes for the firm to be wiped out by an information technology (IT) problem: a change in the company's software caused it to lose more than $450 million dollars in less than an hour. Although it was ultimately saved from bankruptcy when it was acquired two days later, the terms of acquisitio...Starting at €8.20
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Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (B)
Neeley, Tsedal; Leonardi, Paul; Norris, MichaelCase HBS-419088-ELeadership and People ManagementThis (B) case supplements the (A) case, 419-066, and provides information about what happened after the (A) case ends.Starting at €5.74
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Managing a Global Team: Greg James at Sun Microsystems, Inc. (A) & (B), Teaching Note
Neeley, TsedalTeaching Note HBS-410014-ELeadership and People ManagementTeaching Note for [409003].Starting at €0.00
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Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A) (Spanish version)
Neeley, Tsedal; Leonardi, Paul; Norris, MichaelCase HBS-420S09Leadership and People Managementhold fast to the company's values and refuse to build the check scanner feature or capitulate and build a basic check scanner with minimum functionality. Engineers would likely consider this a "loser" project, yet sales might get a boost that could open a new revenue stream. Hawkins had to make his decision quickly.Starting at €8.20
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Joyus - Strategic Decisions in the Online Video Shopping Market
Matthew Wong; Darren MeisterCase IVEY-9B16M002-EEntrepreneurship, StrategyJoyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping marketplace, all the while developing new technology, business partnerships, and fundraising, Joyus is positioning itself for the next level. The company’s goal is to become the dominant player in the rapidly developing video-based ecommerce marketplace. The chief executive officer and her mana...Starting at €8.20