IESE (España)
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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La economía norteamericana en el cambio de siglo
Argandoña, AntonioCase ASE-412EconomicsSe explica la evolución de la economía norteamericana desde finales de los años setenta, cuando se estaba iniciando la burbuja especulativa que se manifestó en la fuerte subida de las cotizaciones bursátiles y en la euforia económica generalizada. Se presentan los hechos que permiten analizar las causas y efectos de esa burbuja, así como los que dieron lugar a la explosión de la misma y la recesión de 2001. El caso incluye información de los años...Starting at €8.20
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The Dollar, the Euro and the Yuan at the Start of the 21st Century
Argandoña, AntonioCase ECON-417-EEconomicsThis case presents the recent evolution of the dollar's exchange rate against the euro, on the one hand, and against the Asian currencies, mainly the yuan, on the other. It also examines the growing U.S. current account deficit, its possible causes, its relation to the political economy of countries mentioned, and possible solutions.Starting at €8.20
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Firemadillo SCRPt: A Software to Revolutionize the Movie Industry
Planlilio, Lorenzo; Gallo, IñigoCase M-1389-EMarketingSCRPt is a software developed by the company Firemadillo, based in Los Angeles, that can predict the box office revenue of a movie by analyzing its script and comparing it to previous scripts. Firemadillo belives this is a game changer, with a huge potential. But it's not an easy sell. Who should they target? Writers? Producers? Studios? How should they position the software? At what price? The case provides all the necessary information to discu...Starting at €8.20
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The U.S. Economy at the Turn of the Century
Argandoña, AntonioCase ASE-412-EEconomicsThis case explains the evolution of the U.S. economy from the late 1970s, when the speculative bubble was just starting to grow. This bubble led to sharp increases in stock market prices and a generalized financial euphoria. The facts are given to enable analysis of the causes and effects of this bubble, and also the events that led it to burst, plunging the economy into the 2001 recession. The case includes information about the following years,...Starting at €8.20
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El dólar, el euro y el yuan a comienzos del siglo XXI
Argandoña, AntonioCase ECON-417EconomicsEl caso presenta la evolución reciente del tipo de cambio del dólar frente al euro, de un lado, y frente a las monedas asiáticas, principalmente el yuan, de otro, así como el creciente déficit por cuenta corriente norteamericano, sus posibles causas, su relación con las políticas económicas de los países mencionados y las posibles soluciones.Starting at €8.20