IESE (España)
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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HIFU TAOC: Investing in Tech Projects: Introduction to Project Valuation
Antón, Miguel; Giné, Mireia; Eufinger, Christian; Sacchetto, StefanoCase F-996-EFinanceThe case delves into the strategic decision-making process at Tel Aviv Oncology Center (TAOC) under the leadership of its new Managing Director, Dr. Lia Abrams. With a vision to establish TAOC as a regional reference center, Dr. Abrams evaluates the adoption of High-Intensity Focused Ultrasound (HIFU) technology, a non-invasive treatment for tumors in hard-to-operate areas. The case discusses the potential financial benefits of this investment, i...Starting at €8.20
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Firemadillo SCRPt: A Software to Revolutionize the Movie Industry
Planlilio, Lorenzo; Gallo, IñigoCase M-1389-EMarketingSCRPt is a software developed by the company Firemadillo, based in Los Angeles, that can predict the box office revenue of a movie by analyzing its script and comparing it to previous scripts. Firemadillo belives this is a game changer, with a huge potential. But it's not an easy sell. Who should they target? Writers? Producers? Studios? How should they position the software? At what price? The case provides all the necessary information to discu...Starting at €8.20
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Risk management at Silicon Valley Bank
Eufinger, ChristianCase F-997-EFinanceThe unexpected collapse of Silicon Valley Bank (SVB) had a significant impact on the venture capital market. Founded in 1983, SVB grew into the 16th largest bank in the US, with $212 billion in assets and $173 billion in total deposits by the end of 2022. Between 2019 and 2021, SVB tripled in size, largely due to its focus on VC-backed tech, life science companies and high VC deal activity. Its deposit balances more than tripled from 2019 to 202...Starting at €8.20
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Valuation of NVIDIA Corporation
Eufinger, Christian; Sacchetto, StefanoCase F-955-EFinanceThis case studies the valuation of NVIDIA Corporation, a California-based producer of graphics processing units (GPUs). In recent years, the stock price of the company was affected by fluctuations in the demand for GPUs due to their use in mining cryptocurrencies. The case study allows students to incorporate their assumptions about the prospects of the firm into a discounted cash flow valuation and use information on comparable firms to perform ...Starting at €8.20
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Valoración de NVIDIA Corporation
Eufinger, Christian; Sacchetto, StefanoCase F-955FinanceEste caso estudia la valoración de NVIDIA Corporation, un productor de unidades de procesamiento de gráficos (GPU) con sede en California. En los últimos años, el precio de las acciones de la empresa se ha visto afectado por las fluctuaciones en la demanda de GPU debido a su uso en la minería de criptomonedas. El estudio del caso permite a los estudiantes incorporar sus suposiciones sobre las perspectivas de la empresa en una valoración de flujo ...Starting at €8.20