IESE (España)
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Taking Ideas From the Edge and Bringing Them Into Your Core
Krawchuk, FredArticle ART-2792-EInnovation and Change, Leadership and People Management, StrategyAs leaders face a global business environment marked by volatile, uncertain, complex and ambiguous (VUCA) conditions, a new way to sense and respond to the environment is required. Specifically, leaders need to adopt integrative mindsets -- capable of balancing both "core" and "edge" concerns, resolving tensions among opposing ideas and using them to generate innovative outcomes. This article describes the values, attributes, actions and behavior...Starting at €8.20
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Cómo atraer ideas al núcleo del negocio
Krawchuk, FredArticle ART-2792Innovation and Change, Leadership and People Management, StrategyEl entorno de negocio actual es volátil, incierto, complejo y ambiguo. Ante semejante panorama, los líderes empresariales han de mejorar su capacidad de percepción y respuesta. En concreto, deben adoptar una postura integradora y equilibrar los intereses tanto del "núcleo" como de la "periferia" del negocio, lo que exige resolver las tensiones que se dan entre ideas opuestas y valerse de ellas para innovar. A partir de casos prácticos, investigac...Starting at €8.20
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20