Ivey Business School (Canada)
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Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot
Michael Goldman; Grishma Shah; Nola Agha; Frances EsguerraCase IVEY-9B20A076-EMarketingIn April 2018, Hunter Leigh, the recently appointed head of esports for the Golden State Warriors (GSW), was in charge of developing a marketing communications strategy for the first season of the Warriors Gaming Squad, the first NBA 2K esports team to beStarting at €8.20
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Midwest Health System: Information System Risks and Controls
Reza Espahbodi; Ganesh VaidyanathanCase IVEY-9B19E023-EInformation TechnologiesIn 2017, the chief information officer (CIO) of Midwest Health System (Midwest), a major health care provider in a central town in the United States, noticed that incorrect billing, data theft, waste, fraud, and abuse in the health care industry had increased over the years. Compliance requirements related to various rules and regulations had also posed increasing challenges. The CIO wanted to meet with his colleagues in the information systems a...Starting at €8.20