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- Case
Opera Philadelphia: Segmentation Strategies for Changing Markets
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A039-EPublished: Aug 16, 2019Reviewed: Sep 28, 2020Format: PDFPages: 15Language: English - Case
The Jaguar Project (Spanish version)
Collection: HBSP (USA)Ref.: HBS-610S17Published: Sep 16, 2005Reviewed: May 3, 2006Format: PDFPages: 25Language: Spanish - Case
Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics
Collection: HBSP (USA)Ref.: HBS-607008-EPublished: Feb 7, 2007Reviewed: Apr 6, 2010Format: PDFPages: 25Language: English - Case
JetBlue Airways: Valentine's Day 2007
Collection: HBSP (USA)Ref.: HBS-608001-EPublished: Aug 15, 2007Reviewed: Jun 16, 2010Format: PDFPages: 21Language: English - Article
Does America Really Need Manufacturing
Collection: HBSP (USA)Ref.: HBS-R1203G-EPublished: Mar 1, 2012Format: PDFPages: 9Language: English - Case
A Risk Versus Reward Approach to Market Research
Collection: Ivey Business School (Canada)Ref.: IVEY-W27947-EPublished: Jul 13, 2022Format: PDFPages: 9Language: English - Case
J.Crew: Are Americans Ready to Dress Down?
Collection: Ivey Business School (Canada)Ref.: IVEY-W27129-EPublished: Apr 25, 2022Format: PDFPages: 12Language: English - Case
#OwnYourStar: Together We Can Counter Rising Antisemitism
Collection: Ivey Business School (Canada)Ref.: IVEY-W30125-EPublished: Apr 13, 2023Format: PDFPages: 8Language: English - Case
Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs
Collection: Ivey Business School (Canada)Ref.: IVEY-W30135-EPublished: Apr 12, 2023Format: PDFPages: 13Language: English - Case
Swoon: Mixing Up the Perfect Marketing Cocktail
Collection: Ivey Business School (Canada)Ref.: IVEY-W25613-EPublished: Dec 13, 2021Reviewed: Dec 13, 2021Format: PDFPages: 17Language: English