Ivey Business School (Canada)
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Lil Mixins: Mixing Value with Convenience to Fight Infant Food Allergies
Neha Mittal, Marilyn AnthonyCase IVEY-W32407-EEntrepreneurship, StrategyLil Mixins was a Philadelphia-based infant health company founded in 2017 with a dual commitment to purpose and profit. Motivated by her experiences as a mother of a son who had several food allergies, the founder and chief executive officer (CEO) developed and launched a product line of powders that could be mixed in infants’ diets to immunize them against food allergens. She kept the price low to make it easily endorsable by pediatricians and i...Starting at €8.20