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TripIt: The Traveler's Agent
Applegate, Lynda M.; Piccoli, Gabriele; Brohman, KathrynCase HBS-809059-EEntrepreneurshipIn July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel Websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user b...Starting at €8.20
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241StrategyEl fundador del grupo familiar Velázquez logró un extraordinario desarrollo de sus empresas a lo largo de casi treinta años. Pero su dedicación a los negocios fue en detrimento del tiempo y esfuerzo empleados en la educación de sus tres hijos. A la muerte del fundador, heredaron sus hijos y uno de ellos, Lorenzo, se hizo cargo de la dirección ejecutiva del grupo. Lorenzo continuó con cierto éxito los negocios familiares, al tiempo que llevaba un ...Starting at €8.20
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Family Protocol (Portuguese Version, Brazil)
Gallo, Miguel Ángel; Ward, John L.Technical Note DGN-448-PBStrategyThe note includes three examples of protocol in family businesses, with explanations of the different types of relationships between managers, owners, and family members. It also includes a variety of ways of allocating power and property.Starting at €8.20
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TripIt: The Traveler's Agent, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-816069-EEntrepreneurshipTeaching note for case 809059.Starting at €0.00
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241-EStrategyThe founder of the Velázquez family group achieved an extraordinary level of development for its companies over a period of almost 30 years. But his devotion to the businesses was in detriment to the time and effort spent on bringing up his three children. On the founder's death, his children inherited the group, and one of them, Lorenzo, took over its executive management. Lorenzo continued to manage the family business with a certain degree of...Starting at €8.20
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Carnival Cruise Lines (Spanish version)
Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, GabrieleCase HBS-808S11StrategyHighlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.Starting at €8.20
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Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-814078-EEntrepreneurshipStarting at €5.74
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Protocolo familiar
Gallo, Miguel Ángel; Ward, John L.Technical Note DGN-448StrategyLa nota incluye tres ejemplos de protocolo en empresas familiares, con diversos grados de explicitación en las relaciones entre directivos, propietarios y familiares. Asimismo, incluye varias formas de ver la asignación del poder y de la propiedad. Sugiere un índice de capítulos de un protocolo familiar.Starting at €8.20