Ivey Business School (Canada)
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Game CoLab: Can It Connect Indie Game Developers
Collin Sellman; T.S. RaghuCase IVEY-9B14M158-EEntrepreneurship, StrategyIn July 2014, nine months after they had developed a collaborative workplace for independent video game developers in Phoenix, Arizona, the two founders of the Game CoLab were discussing how to move the business forward. Using the Lean Startup method, they had designed their business model and opened a coworking space where they could also hold meetings, competitions and games showcases. However, they now face two challenges — declining membershi...Starting at €8.20
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Pearson's Successmaker: Putting the Customer First in Transforming Product Development Processes
T.S. Raghu; Collin SellmanCase IVEY-9B11E040-EInformation Technologies, Marketing, Service and Operations ManagementPearson Plc is an education company that operates worldwide, with headquarters in London, England. Its six primary business units are North American Education, International Education, Professional, The Financial Times, Interactive Data, and Penguin Publishing. The vice president of product management within the Digital Learning division of the North American Education unit based in Chandler, Arizona, begins to transform the product development p...Starting at €8.20
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Schlitterbahn: Tragedy at the Waterpark
Jonathan Landis; Kanina BlanchardCase IVEY-W25626-EKnowledge and Communication, Leadership and People ManagementJeff Henry, owner of and creative visionary behind Schlitterbahn Waterparks & Resorts, created one of the most sought-after water park companies in the United States. He was confident in his ability to create the best attractions and dominate the industry with his unique inventions. Then, at his facility in Kansas City, Kansas, a fatal accident took place after the construction and design of the Verrückt, a waterslide Henry hoped would set new w...Starting at €8.20
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Schlitterbahn: Tragedy at the Waterpark - Teaching Note
Jonathan LandisTeaching Note IVEY-W25627-EKnowledge and Communication, Leadership and People ManagementTeaching note for product W25626.Starting at €0.00