Ivey Business School (Canada)
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Zenatix: Discovering Market Fit
Puran Singh; Harleen KaurCase IVEY-9B19A019-EEntrepreneurship, MarketingIn 2013, three friends from college came together to found Zenatix, an Indian energy data analytics company. Based on Internet-of-things technology, the team built WattMan, a hardware-based product that could monitor the usage and performance of electrical assets such as air conditioners and refrigerators. It saved energy costs by suggesting corrective action. Zenatix faced challenges in identifying the right target market for WattMan and matchin...Starting at €8.20
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Schlitterbahn: Tragedy at the Waterpark
Jonathan Landis; Kanina BlanchardCase IVEY-W25626-EKnowledge and Communication, Leadership and People ManagementJeff Henry, owner of and creative visionary behind Schlitterbahn Waterparks & Resorts, created one of the most sought-after water park companies in the United States. He was confident in his ability to create the best attractions and dominate the industry with his unique inventions. Then, at his facility in Kansas City, Kansas, a fatal accident took place after the construction and design of the Verrückt, a waterslide Henry hoped would set new w...Starting at €8.20
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M Power Micro Finance: Early Battle for Survival
Puran Singh; Bhargav Vishwanathan; Nupur Pavan BangCase IVEY-9B15M120-EEntrepreneurship, StrategyWhen M Power Micro Finance was founded in 2009 in the Indian state of Gujarat, a number of challenges in the microfinance market made it difficult for the company to survive. Just months after M Power’s founding, the microfinance industry was hit by a repayment crisis that eroded both profitability and confidence in the industry. With public sentiment turning against microfinance institutions, M Power’s bright growth prospects suddenly disappeare...Starting at €8.20
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Schlitterbahn: Tragedy at the Waterpark - Teaching Note
Jonathan LandisTeaching Note IVEY-W25627-EKnowledge and Communication, Leadership and People ManagementTeaching note for product W25626.Starting at €0.00