Ivey Business School (Canada)
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Airbnb: Home Sharing in China
Paul W. Beamish; Zoe YangCase IVEY-9B20M141-EStrategyIn 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expandin...Starting at €8.20
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Cameron Auto Parts: Early Internationalization
Paul W. Beamish; Harold CrookellCase IVEY-9B16M043-EEntrepreneurship, StrategyThis case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporti...Starting at €8.20
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Bei Capelli (A)
David Wood; V. Joseph CompeauCase IVEY-9B11M087-EAccounting and Control, StrategyIt was early December 2010 and a newly formed team of analysts and consultants at Kristoffer Consulting was preparing to complete its report for Bei Capelli, an Indianapolis-based hair salon catering to middle-class women. The co-owners felt that Bei Capelli had reached capacity at its current location, and wanted to develop a strategy to pursue future growth. Kristoffer Consulting was looking at growth strategies including franchising, new locat...Starting at €8.20
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Bei Capelli (B)
David Wood; V. Joseph CompeauCase IVEY-9B11M088-EAccounting and Control, StrategyThis case is a supplement to Bei Capelli (A).Starting at €5.74
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Cameron Auto Parts: Early Internationalization (Spanish version)
Paul W. Beamish; Harold CrookellCase IVEY-W28419Entrepreneurship, StrategyThis case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporti...Starting at €8.20
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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCase IVEY-9B13E002-EInformation Technologies, StrategySince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Starting at €8.20
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CIBC Mellon: Managing a Cross-border Joint Venture
Paul W. Beamish; Michael SartorCase IVEY-9B10M091-EStrategyDuring his 10-year tenure, the president and CEO of CIBC Mellon had presided over the dramatic growth of the jointly owned, Toronto-based asset servicing business of CIBC and The Bank of New York Mellon Corporation (BNY Mellon). In mid-September 2008, the CEO was witnessing the onset of the worst financial crisis since the Great Depression. The impending collapse of several major firms threatened to impact all players in the financial services in...Starting at €8.20
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EBS in China
Lin Lu; Paul W. Beamish; Jiao Bo; Jiajia LuCase IVEY-9B16M215-EEntrepreneurship, StrategyEnvironmental & Best Safety (EBS) China was the subsidiary of an American mid-sized firm in the safety products and services industry. Between 2000 and 2015, it had employed at different points a variety of strategic approaches to the Chinese market, including local market exploration and learning, autonomous local research and development (R&D), the transfer of local knowledge to centralized R&D, and the return of localization. The global busine...Starting at €8.20
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ING DIRECT USA: Facing the Future
Gerard Seijts; P. Fraser Johnson; Mary M. Crossan; V. Joseph Compeau; Ken MarkCase IVEY-9B10M090-EInformation Technologies, StrategyAs of 2010, ING DIRECT USA has had a successful first decade, having grown into one of the largest U.S. banks with $90 billion in assets. It has developed an innovative culture and a unique approach to banking, and has a strong brand name. As a result of a regulatory requirement in the Netherlands, ING Group is required to divest ING DIRECT USA by 2013. The chairman, president, and chief executive officer is reviewing his organization and thinkin...Starting at €8.20
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Mattel and the Toy Recalls (A)
Hari Bapuji; Paul W. BeamishCase IVEY-9B08M010-EStrategyOn July 30, 2007 the senior executive team of Mattel under the leadership of Bob Eckert, chief executive officer, received reports that the surface paint on the Sarge Cars, made in China, contained lead in excess of U.S. federal regulations. It was certainly not good news for Mattel, which was about to recall 967,000 other Chinese-made children's character toys because of excess lead in the paint. Not surprisingly, the decision ahead was not only...Starting at €8.20