Ivey Business School (Canada)
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Facebook, Inc.: The Initial Public Offering (A)
Deborah Compeau; Craig Dunbar; Michael R. King; Ken MarkCase IVEY-9B12N031-EFinanceIt was May 16, 2012, and the highly anticipated pricing of Facebook Inc.’s initial public offering (IPO) was underway. An analyst at CXTechnology Fund was preparing to speak to the lead underwriter about his final interest in the deal. The analyst had reviewed Facebook’s phenomenal growth, its profitable business model and the competitive landscape for the social networking industry. The IPO appeared to be oversubscribed with heavy interest from ...Starting at €8.20
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ArcelorMittal in India: Sustainable Partnership Model
Asha Kaul; Vidhi ChaudhriCase IVEY-9B14M117-EStrategyThe case explores a public-private partnership initiative on environment education in India, highlighting the strategic, institutional, and reputational implications for corporate social responsibility in an emerging country context. Launched in 2010 with a target to reach 200,000 schools, “Paryavaran Mitra” (Friends of the Environment) was a multi-layered collaboration with three primary and more than 160 secondary partners. The case is position...Starting at €8.20
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ITC Limited's Dairy Development Initiative: Corporate Social Responsibility or Shared Value
Vidhi Chaudhri; Asha KaulCase IVEY-9B13M059-EStrategyIn June 2012, ITC Limited, an Indian conglomerate recognized globally for its sustainability initiatives, was deliberating on how to apply its model of inclusive growth to a new initiative in dairy farming. Known for its expertise in creating innovative business models, ITC had created shared value for societies, businesses and shareholders by leveraging synergies across businesses. However, the expertise required in dairy farming was unexplored,...Starting at €8.20
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NASDAQ OMX: The Facebook Debacle
Deborah Compeau; Craig Dunbar; Michael R. King; Ken MarkCase IVEY-9B13E006-EInformation TechnologiesSenior management of a large stock exchange is reviewing a recent software problem that resulted in a botched opening for the initial public offering of a popular social media company. They are drawing up a list of recommendations on how to prevent this type of failure in the future, taking into account the needs of their various stakeholders, including customers, market makers, listed firms, regulators and shareholders. Overviews of the stock ma...Starting at €8.20
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IBM India: Localizing a Global Model of Corporate Citizenship
Vidhi Chaudhri; Asha KaulCase IVEY-9B14C020-ELeadership and People Management, StrategyIn 1999, IBM India became a wholly owned subsidiary of IBM Corporation and established a presence in 14 cities across the country. True to its integrated philosophy of corporate citizenship, as the parent company expanded business operations to growth markets around the world, it rolled out citizenship initiatives in those markets. In 2011, IBM International Foundation awarded a grant of US$100,000 to IBM India for Smarter Villages, an India-spec...Starting at €8.20
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Facebook's Initial Public Offering: The Aftermath (B)
Michael R. KingCase IVEY-9B14N003-EFinanceSupplement to 9B12N031.Starting at €5.74
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IBM's Digital Influence Program
Asha Kaul; Varun ThappaCase IVEY-9B13M025-EMarketing, StrategyIn 2011, IBM India was experimenting with social media applications to extend its marketing mix. A social media campaign named Digital Influence was launched to gain market share for the company’s software products, influence groundswell and develop technical evangelists. Within a year, the share of voice and reach for the company’s five software brands increased significantly. However, the company’s marketing and communications director was hesi...Starting at €8.20