AESE (Portugal)
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Warren Buffett e a Berkshire Hathaway
Lynce de Faria, L.; Caldart, Adrián A.Case AESE-DG-A-1081-PPEntrepreneurship, Innovation and ChangeA Estrutura Corporativa da Berkshire Hathaway para gerir oitenta negócios muito díspares e sem qualquer sinergia entre eles, constitui um caso único na história da organização de empresas e de Grupos empresariais em particular. A dimensão deste grupo mede-se pelo volume de negócios da ordem de 136.000 milhões de dólares, com a participação de 260.000 colaboradores, e apenas 21 dos quais na Corporação. O grande desafio que se coloca é se a Berkshi...Starting at €8.20
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Warren Buffett y Berkshire Hathaway
Lynce de Faria, L.; Caldart, Adrián A.Case AESE-DG-A-1081-ESEntrepreneurship, Innovation and ChangeEl caso se centra en la actividad del grupo diversificado Berkshire Hathaway y en los principios y políticas de inversión y organización de su fundador y presidente, Warren Buffett. Esos principios y políticas le han permitido a Warren Buffett crear un grupo de empresas con más de 135.000 millones de dólares de facturación y 260.000 empleados dirigido desde un centro corporativo compuesto por 21 personas. A nivel de performance, Berkshire Hathawa...Starting at €8.20
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Aravind Eye Care System (Spanish)
Janeiro Dias, A.; Viassa Monteiro, EugénioCase AESE-DG-A-503-ESEn 1976, el médico cirujano oftalmólogo Dr. G. Venkataswami (Dr. V.) cuando se jubiló, con 58 años de edad, de Profesor de Oftalmología en la Universidad de Madurai (sur de India), creó una pequeña clínica con 11 camas, invitando a su hermana y marido (también médicos cirujanos oftalmólogos) a unirse a la nueva aventura. La clínica tuvo éxito y luego en el año siguiente instalaron otra con 30 plazas, para personas pobres que no podían pagar. Poc...Starting at €8.20
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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Hella India Lighting Limited: Transforming Human Resources
Akhil Pratap Singh; Raghav GargCase IVEY-9B19C016-ELeadership and People Management, StrategyStriving for Great Place to Work (GPTW) culture enabled Hella India Lighting Limited (HIL), a company that manufactured automotive lighting, to recover from huge losses and become profitable. Although the company’s German management had decided to stop further investment in India after the setback of the 2008 recession, in 2018 HIL became the number one Hella location worldwide. It was also recognized as one of the best places to work at the nati...Starting at €8.20
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Indraprastha Gas Limited: Overcoming the Odd-Even Challenge
Amandeep Singh Narang; Vivek Pani Gumparthi; Somnath ChakrabartiCase IVEY-9B19A020-EMarketing, StrategyIn late 2015, the government of Delhi, India, took a radical step to curb traffic congestion and pollution, by restricting the use of private automobile vehicles in Delhi’s National Capital Region. Drivers of vehicles whose licence plate numbers ended in odd numbers would be able to drive only on odd-numbered days, and drivers of vehicles whose licence plate numbers ended in even numbers would be able to drive only on even-numbered days. All rest...Starting at €8.20
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Tesla Inc.: Strategic Partnerships for Growth
Cara C. Maurer; Ken MarkCase IVEY-9B19M033-EEntrepreneurship, StrategyIn 2018, California-based Tesla Inc. (Tesla) seemed to be gaining momentum after a series of setbacks in the production of its mass-market Model 3 car. Tesla's partnership strategy, guided by founder and chief executive officer Elon Musk, had been key to its success, yet Tesla did not appear to be succeeding as a stand-alone firm. It continued to command a small portion of overall vehicle sales, it had not mastered mass-production techniques, and...Starting at €8.20
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Striders: Running Toward or Away from Growth
Gayathri Sampath; Akarsh MahendraCase IVEY-9B19M045-EEntrepreneurship, StrategyThe founders of Strider Miles (Striders), a running club headquartered in Mumbai, India, faced a dilemma. Over 14 years, they had built a business based on their love for sport and their own entrepreneurial inclination. The growth of Striders was an outcome of both a growing interest in running for fitness as well as the promoters’ efforts. The founders had, thus far, made minimal investments in fixed assets and marketing and promotion. Going for...Starting at €8.20
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Unicommerce eSolutions: The Exit Decision
Nilesh Gupta; Shantam ShuklaCase IVEY-9B19M039-EEntrepreneurship, StrategyOn a late evening in December 2014, three co-founders of Unicommerce eSolutions Pvt. Ltd. (Unicommerce) assembled for a meeting. A couple of months earlier, Unicommerce, an India-based software-as-a-service solution provider for order- and warehouse-management activities in the e-commerce industry, had received an offer of US$10 million in series-B funding from Tiger Global Management to fund their business growth. The offer seemed fair, and the ...Starting at €8.20
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Zenatix: Discovering Market Fit
Puran Singh; Harleen KaurCase IVEY-9B19A019-EEntrepreneurship, MarketingIn 2013, three friends from college came together to found Zenatix, an Indian energy data analytics company. Based on Internet-of-things technology, the team built WattMan, a hardware-based product that could monitor the usage and performance of electrical assets such as air conditioners and refrigerators. It saved energy costs by suggesting corrective action. Zenatix faced challenges in identifying the right target market for WattMan and matchin...Starting at €8.20