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Understanding Customer Profitability at Charles Schwab, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107065-ELeadership and People ManagementTeaching note to 106002.Starting at €0.00
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters
Eisenmann, Thomas R.; Ghosh, Shikhar; Sebenius, James K.Case HBS-812102-EEntrepreneurshipCase provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig'...Starting at €8.20
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Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig
Eisenmann, Thomas R.; Ghosh, Shikhar; Sebenius, James K.Case HBS-812103-EEntrepreneurshipCase provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig's ...Starting at €8.20
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Anthology: Pivoting the Business Model
Ghosh, Shikhar; Payton, ChristopherCase HBS-817066-EEntrepreneurshipIn July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing, the team launches a final experiment based on the results of a customer interview. After creating a quick landing page and announcing the product launch through social media channel...Starting at €8.20
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Anthology: Pivoting the Business Model, Teaching Note
Ghosh, Shikhar; Bagai, ShwetaTeaching Note HBS-820061-EEntrepreneurshipTeaching note to case 817066Starting at €0.00
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The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem
Ghosh, Shikhar; Applegate, Lynda M.; Ghosh, Rhea; Kumar, AmarCase HBS-811053-EDiscussion of new model of Social Enterprise that applies the venture capital model to social enterprise.Starting at €8.20
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Liza Davis and the Bargain Hunting Customer
Martinez-Jerez, F. Asis; Brem, LisaCase HBS-111040-EAccounting and ControlLiza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast growing bargain hunter segment or hold the line on price discounts to preserve its brand image? Customer profitability calculations show that the bargain hunting customer loses money--does that mean the company should ignore this customer in favor of full-price shoppers?Starting at €8.20
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Liza Davis and the Bargain Hunting Customer, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114014-EAccounting and ControlTeaching Note for 114014.Starting at €0.00
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HubSpot: Lower Churn through Greater CHI, Teaching Note
Avery, Jill; Martinez-Jerez, F. Asis; Steenburgh, ThomasTeaching Note HBS-116051-EAccounting and ControlTeaching note for case 110052. HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the midst of pursuing a Series C round of funding. To do so requires them to bring their business metrics into line with VC expectations and peer compan...Starting at €0.00