IESE (España)
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Publicizing Know-How: DGA's Initial Public Offering
Moszoro, MarianCase F-853-ECorporate Governance, FinanceThe case presents the initial public offering of DGA ¿ a relatively small consulting firm, but at the same time the first in Central & Eastern Europe and one of a few in the world to go public. The reader stands over the decision-maker¿s dilemma, whether entering the stock exchange is a proper way for the development of a company which is heavily dependent on specific human assets in the form of know-how of key managers, and which revenues are su...Starting at €8.20
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RMS Teleinformatics' CEO - Between the Devil and the Deep Blue Sea: When the Interest of Shareholders and the Company Are at Odds
Moszoro, Marian; Jamro, KonradCase E-140-ECorporate GovernanceRMS Teleinformatics is a high-tech, privately owned company which has been active in the Polish market for 18 years, with over 40 million EUR of revenue. Its CEO wants to grow the company and ensure a better future. He therefore negotiates an investment from a private equity fund (PE). However, the owner of the company and the main shareholder (98% of shares) are against PE, because, according to the five-year projections, the company will be bet...Starting at €8.20
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Caesar's Entertainment: apostando por la inteligencia artificial
Villanueva, Julian; González, Jorge; Balmaseda, CarmenCase M-1373Business Ethics and Corporate Social Responsibility, Innovation and Change, Marketing, Service and Operations Management, StrategyA mediados deL 2018, Mark Frissora, CEO y presidente de Caesars Entertainment, presentaba los resultados de la compañía. Esta había salido fortalecida de la grave crisis que sufrió en el 2015. Como uno de los pilares del crecimiento, Frissora había apostado por dotar a su famosa estrategia de marketing basada en los datos de nuevas herramientas de inteligencia artificial (IA) y machine learning (ML). Aún quedaba mucho camino por recorrer, pero lo...Starting at €8.20