IESE (España)
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Britain and the EMS: The Choice of Exchange Rate Policy
Gual, JordiCase ASE-173-EEconomicsThe case presents the policy dilemma faced by the UK government in the spring of 1988. With the background of disagreements about whether the UK should join the EMS, a strong Sterling pounds creates problems for British exporters. The Prime Minister, Ms. Margaret Thatcher wishes to let the pound rise while the Chancellor of the Exchequer, Mr. Nigel Lawson favours a reduction in interest rates to bring down the exchange rate. The open disagreement...Starting at €8.20
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Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670-EEconomics, Service and Operations Management, StrategyCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Starting at €8.20
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El Reino Unido y el SME: La elección de política cambiaria
Gual, JordiCase ASE-173EconomicsEl case presenta el dilema que hubo de afrontar el gobierno británico en la primavera de 1988 sobre si Reino Unido debería incorporarse al SME. Una libra fuerte crea problemas a los exportadores británicos. La primera ministra, Margaret Thatcher, desea dejar que la libra se fortalezca, mientras que el ministro de Economía y Hacienda, Nigel Lawson, es partidario de reducir los tipos de interés para rebajar el tipo de cambio. El abierto desacuerdo...Starting at €8.20
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Cinco pilares para hacer negocios en África
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670Economics, Service and Operations Management, StrategyÁfrica está cada vez más en el punto de mira de las empresas. Es la nueva frontera de los negocios, pero, como ocurre con otras regiones emergentes, los no iniciados necesitan un mapa. Este artículo presenta los cinco pilares de la actividad empresarial en el contexto africano. Tras detenerse en las principales tendencias macroeconómicas, los autores ofrecen una hoja de ruta para la entrada en los mercados del continente. La propuesta es fruto de...Starting at €8.20
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The North American Free Trade Agreement: A New Trade Block
Gual, Jordi; Vermeulen V.Case ASE-337-EEconomicsThis case describes the issues that were debated before the completion of the trade negotiations leading to the North American Free Trade Agreement (NAFTA). The position of the Mexican government and the implications for the Mexican economy are discussed, as well as the consequences for Canada. Similarly, the perspective from the US is also outlined.Starting at €8.20