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Bluefin Labs: La adquisición por Twitter
Deighton, John; Kornfeld, LeoraCase HBS-514S06Marketing¿Cuál es el valor de los datos de escucha sociales de aleta azul Labs a Twitter? Adquirida por Twitter en 2013, rojo había construido un sistema que reunió a millones de comentarios en línea en un esfuerzo por desarrollar nuevas métricas para los programas de televisión y la publicidad de marca. Con los datos de Twitter y otros sitios sociales, expresiones, no sólo impresiones, ahora podría ser agregados, medidos, y se utiliza para calibrar el re...Starting at €8.20
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DropBox - Series B Financing
Strebulaev, I; Foroughi, J; GouwCase SGSB-F309-EFinanceIn mid-2011, as global markets corrected amid worldwide economic uncertainty, Drew Houston, co-founder and CEO of Dropbox, the fast-growing file synchronization and sharing company, found himself in a difficult, albeit enviable, situation. Houston, who had already raised over $7 million through two rounds of venture funding (one seed round and a Series A round) and developed a large and growing user base, began receiving significant investor int...Starting at €8.20
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Tipping Point Community
Meehan, W; McNichols, M; Foroughi, JCase SGSB-SI116-EInnovation and ChangeIn early 2016, Thomas Laffont, then-chairman of the board at Tipping Point Community, a nonprofit organization fighting poverty in the San Francisco Bay Area, gathered with over two dozen fellow board members for a retreat to discuss, among other things, the future of the fast-growing organization. In the 11 years since its founding, Tipping Point had raised nearly $120 million and impacted the lives of more than 600,000 people in need. In 2016...Starting at €8.20
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Reach Capital: Porformance in Education Technology
McNichols, M; Foroughi, JCase SGSB-SI136-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeIn January 2015, Jennifer Carolan, who had served as the managing director of the NewSchools Venture Fund Seed Fund (“Seed Fund”), spun off from the nonprofit venture philanthropy firm to create a for-profit social impact fund focused on education technology (edtech). Through a unique joint venture with NewSchools Venture Fund (“NewSchools”) called NewSchools Capital, the new venture fund, Reach Capital, would allow Carolan to not only raise mor...Starting at €8.20
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Reach Capital: Porformance in Education Technology - Teaching note
McNichols, M; Foroughi, JTeaching Note SGSB-SI136TN-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeIn January 2015, Jennifer Carolan, who had served as the managing director of the NewSchools Venture Fund Seed Fund (“Seed Fund”), spun off from the nonprofit venture philanthropy firm to create a for-profit social impact fund focused on education technology (edtech). Through a unique joint venture with NewSchools Venture Fund (“NewSchools”) called NewSchools Capital, the new venture fund, Reach Capital, would allow Carolan to not only raise mor...Starting at €0.00
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Impact America Fund: Challenges of New Fund Formation
Krauel, Patel, H; Ewald, C; Foroughi, JCase SGSB-SI139-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeIn July 2013, Kesha Cash transitioned out of her stable role as co-founder of and fund manager for Jalia Ventures (“Jalia”), an initiative investing in early-stage mission driven “businesses operated by entrepreneurs of color,” to launch her own impact venture fund focused on underserved communities. Because Jalia had been funded and supported by Serious Change, L.P., a global impact investment fund, Cash was new to the process of fund formation...Starting at €8.20
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GoPro: Brand Extension
Marks, M; Foroughi, JCase SGSB-SM271-EStrategyIn early 2017, camera manufacturer GoPro stunned investors by reporting its first recorded annual profit loss and a revenue forecast that sharply missed analyst estimates. What had once been widely heralded as one of the biggest initial public offerings of 2014, tripling in price in just over three months following the June IPO, the stock had tumbled 90.7 percent by the end of 2016. A series of camera pricing mistakes, altered product release s...Starting at €8.20
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Obama versus Clinton: The YouTube Primary
Deighton, John; Kornfeld, LeoraCase HBS-509032-EMarketingWhat was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate, and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.Starting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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Sony and the JK Wedding Dance, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511071-EMarketingTeaching Note for 510064.Starting at €0.00