IESE (España)
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Southwest Airlines (A) (Spanish)
O'Reilly, Charles; Pfeffer, JeffreyCase SGSB-HR1AESStrategyEn 1994, United Airlines y Continental Airlines lanzaron sus propias compañías aéreas de bajo coste para competir con Southwest Airlines. De 1991 a 1993, Southwest había aumentado su cuota de mercado del 26% al 45% en el importante mercado de la costa oeste de Estados Unidos. El caso estudia cómo Southwest creó una ventaja competitiva sostenible y hace hincapié en el papel de los recursos humanos como palanca para implementar la estrategia. Plant...Starting at €8.20
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Amir Dan Rubin: Success from the Beginning (Spanish version)
Pfeffer, JeffreyCase SGSB-OB90 Spanish VersionLeadership and People ManagementIn November of 2010, the board of Stanford Hospital and Clinics announced that Amir Dan Rubin, at the time chief operating officer of the UCLA Hospital System, would become the next CEO at Stanford Hospital and Clinics. Although by 2010 Stanford hospital had largely recovered from a failed merger with the hospital of the University of California, San Francisco, and was financially stable, Rubin would lead an organization that still faced signifi...Starting at €8.20
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Southwest Airlines (A)
O'Reilly, Charles; Pfeffer, JeffreyCase SGSB-HR1A-EStrategyIn 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can...Starting at €8.20
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Jason Calacanis: A Case Study in Creating Resources
Pfeffer, JeffreyCase SGSB-OB104-EJason Calacanis described himself as a serial entrepreneur, angel investor, and podcaster - and someone who had come a long way from the time he had to talk his way into Fordham University. Later, when finances were tight, he talked the dean into getting the bursar to cut him a break. These early experiences with “being bold,” he believed, encouraged him to keep being bold - and creative. This case study explores Calacanis’ path to entrepreneur...Starting at €8.20
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Southwest Airlines (A) - Teaching note
O'Reilly, Charles; Pfeffer, JeffreyTeaching Note SGSB-HR1TN-EStrategyIn 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can...Starting at €0.00