IESE (España)
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A G.ho.st Story - Teaching Note: The challenges of an Israeli-Palestinian Business
Essof, Azav; Ribera, AlbertoTeaching Note DPOT-42-EInformation TechnologiesTeaching Note of the case DPO-185-EStarting at €0.00
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Muxxic Latina
Carrión V.; Nueno, José Luis; Bertini, MarcoCase M-1135-EInformation Technologies, MarketingMuxxic Latina, the international recording company created by PRISA and Universal Music Group for the purpose of establishing a joint presence in the booming U.S.Latin music market, not only wants to create a uniform platform with which to penetrate Spanish-speaking countries, but also they want to actively participate in the globalisation of contemporary music in the Spanish language.Starting at €8.20
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Netflix: Online Rental of DVDs - From Clicks to Bricks & Flix
Sachon, MarcCase P-1057-EInformation Technologies, Service and Operations ManagementNetflix offers online rental of movie DVDs. The company was founded in 1998 and within 5 years had acquired more than one million subscribers (making it grow faster than AOL). It presents a new model for value appropriation in the entertainment sector and has strategic implications both for the movie studios as for the largest movie rental chain. Netflix uses the strengths of each of its building blocks: the highly flexible and adaptable nature ...Starting at €8.20
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Diversey and the Creation of the "Internet of Clean" (Portuguese Version, Brazil)
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202-PBInformation TechnologiesDiversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.Starting at €8.20
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The Promotion Decision
Almandoz, John; Samila, SampsaCase DPO-776-EInformation Technologies, Leadership and People Management, StrategyThis is a choice to fill a director position in a company. What are the benefits of following the recommendation provided by the algorithm that favors one candidate versus following the preference of a manager who knows the other candidate very well and in fact has developed that candidate through coaching? Biases can be discussed and the merits of AI in hiring and promotion decisions.Starting at €8.20
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Google 2017 (French Version)
Valor Sabatier, JosepCase SI-197-FRInformation Technologies, Innovation and Change, Service and Operations ManagementJohn Cardinal, a senior partner at the investment firm Maccarron, was worried. One of the largest clients he personally managed - who was also a personal friend - had asked Cardinal to buy $1 million of Google shares, a large proportion of the man's family savings. Cardinal thought he owed it to his friend, and himself, to analyze Google in greater depth before letting his longtime pal invest most of his savings in the search-engine giant.Starting at €8.20
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El liderazgo en la era de la IA: Los algoritmos para la toma de decisiones de Bridgewater
Korogodsky, Alexander; Gregory, Robert Wayne; Almandoz, JohnCase DPO-849Decision Analysis, Information Technologies, Leadership and People ManagementBridgewater Associates, LP, una empresa de gestión de inversiones conocida popularmente como Bridgewater, inició su andadura en el 1975 como un pequeño servicio de asesoramiento de inversiones fundado por Ray Dalio. La empresa llegó a ser un fondo de cobertura de gran éxito con una cultura basada en el feedback y la transparencia radical. Los algoritmos internos que empleaba ayudaban a interpretar los datos digitales, generados a través del feedb...Starting at €8.20
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FreshDirect: Forget Delivery. Our Business is All About Food (Portuguese Version, Brazil)
Sieber, Sandra; Codrean, CatalinCase SI-194-PBInformation Technologies, Innovation and Change, Service and Operations ManagementA principios de 2016, con más de 600.000 clientes y unos ingresos estimados en 500 millones de dólares, FreshDirect se encontraba entre las tres principales compañías del sector de la venta de comestibles online en Estados Unidos. Daba trabajo a más de 3.000 empleados, un 30% de los cuales transportaba la comida en camiones y la entregaba en las casas de los clientes de cinco estados: Nueva York, Nueva Jersey, Connecticut, Delaware y Pensilvania....Starting at €8.20
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Netflix: del DVD por correo al streaming
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacExercise PE-84Information Technologies, Innovation and Change, Service and Operations ManagementNetflix fue fundada en 1997 y, desde entonces, ha experimentado un éxito increíble. Para el año 2020, esperaba alcanzar unos ingresos de 25.000 millones de dólares y superar los 200 millones de clientes repartidos en 190 países. En este ejercicio se proporciona información sobre cómo ha ido evolucionado el modelo de negocio de Netflix. El objetivo es analizar la transformación digital del modelo de streaming de la empresa y su sostenibilidad de c...Starting at €8.20
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crowdSPRING: el concurso "Design the Future"
Káganer, Evgeny; Zamora, Javier; Oré, CarlosCase SI-180Information TechnologiesLos cofundadores y socios directivos de crowdSPRING, un marketplace de servicios creativos integrales externalizados en masa con sede en Chicago (Illinois), hablaban sobre su cartera de proyectos. El equipo de desarrollo estaba funcionando a pleno rendimiento, algo habitual cuando trabajaban para llegar a tiempo al lanzamiento de una nueva serie de características y mejoras de la página web. Hasta aquí, nada nuevo. Sin embargo, Kimbarovsky y Sams...Starting at €8.20