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Bird Scooters: Shaking up the Micro-Mobility Market
Sayan Chatterjee; Michael Marchionda; Sarah SydlowskiCase IVEY-9B20M087-EEntrepreneurship, StrategyBird Electric Vehicle Sharing (Bird)’s value proposition seems to be to offer inexpensive, on-demand transportation that can deliver riders directly to their destination in metropolitan areas. Electric scooters can be unlocked with a smartphone and left anywhere after use, minimizing the burden on consumersbut also causing tremendous traffic problems for city administrators. The disruption created by Bird not only drew the attention of urban com...Starting at €8.20
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Raymond Jetson's MetroMorphosis ... Baton Rouge, Teaching Note
Kanter, Rosabeth Moss; Hamilton, Tessa Natanay; Malone, Ai-Ling JamilaTeaching Note HBS-316033-ETeaching note for case 315057. Building on his successes as a politician and preacher in Baton Rouge, Louisiana, Rev. Raymond Jetson sought to empower Baton Rouge citizens to innovate solutions for their community challenges. After stepping down as the head of the Louisiana Family Recovery Corps, Jetson became interested in the Advanced Leadership Initiative (ALI) at Harvard University. When his ALI cohort expressed interest in visiting his home...Starting at €0.00
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Joe Mandato, Pete McNerney and Empathetics
Kanter, Rosabeth Moss; Malone, Ai-Ling Jamila; Hoffstein, BrianCase HBS-ALI022-EEntrepreneurshipTwo experienced healthcare leaders that participated in the Advanced Leadership Initiative at Harvard University worked together to improve the nation's healthcare system through the early stage company Empathetics (an organization that teaches empathy to healthcare professionals and staff to improve the patient experience). With their guidance the company seems to make progress on staffing and funding, but despite Mandato's and McNerney's experi...Starting at €8.20
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Cold Stone Creamery
Sayan Chatterjee; Christopher MasottiCase IVEY-9B11M081-EEntrepreneurship, StrategyThis case describes how Cold Stone Creamery created a business model for a premium customized ice cream experience. It describes the company’s value proposition, growth strategy, and competitors, and poses the question of whether the company could continue to attract new franchisees.Starting at €8.20
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IBM and the Reinvention of High School (A): Proving the P-TECH Concept, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaTeaching Note HBS-314062-ETeaching Note for 314049.Starting at €0.00
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Robert Whelan and the Student Loan Crisis (B)
Kanter, Rosabeth Moss; Chen, Grace Szu-Hua; Malone, Ai-Ling JamilaCase HBS-316049-EBob Whelan developed an idea with partners that was a seed before his fellowship year and addressed a significant national challenge - college financing - with a creative concept and experience from his years in investment banking. His nonprofit was called 13th Avenue Funding and it provided equity as an alternative to debt for students to finance college. Since he first set out on his journey, he faced a lot of resistance and difficulty in scali...Starting at €5.74
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Frederick Southwick and Reducing Medical Errors
Kanter, Rosabeth Moss; Malone, Ai-Ling Jamila; Kang, JiheaCase HBS-ALI005-EMedical errors both in the U.S. and worldwide occur at alarming rates. In the U.S. medical errors were the third leading cause of death. Southwick experienced the consequences of preventable medical errors firsthand. As a physician and a professor, he researched and wrote about the causes and solutions for medical errors over the years. Southwick also launched pilot programs applying different quality improvement frameworks from other fields to m...Starting at €8.20
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Howard Koh and Public Health Campaigns, Teaching Note
Yatsko, Pamela; Malone, Ai-Ling JamilaTeaching Note HBS-ALI015-ETeaching note for case ALI012.Starting at €0.00
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Uber: Leading the Sharing Economy
Sayan Chatterjee; Kayleigh FitchCase IVEY-9B16M024-EEntrepreneurship, StrategyUber was a technology company that relied on its mobile app and word-of-mouth advertising to reach customers interested in its transportation services. It prided itself on being an on-time, stylish, unique, and modern transportation option. However, in 2014, Uber faced many challenges and questions as an industry incumbent. Could its business model succeed despite being heavily reliant on buyers’ willingness to pay a substantial premium in some s...Starting at €8.20
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Tesla: Testing a Business Model at its (R)evolutionary Best
Sayan Chatterjee; Dennis TerezCase IVEY-9B18M033-EEntrepreneurship, StrategyTesla Motors, Inc. (Tesla), the electric car company, unveiled its Model 3 in late July 2017 as its stock price continued to appreciate. The Model 3 was priced to sell to the mass market and to potentially compete with the mass-market leaders such as Toyota. The stock market had also responded favourably to Tesla’s decision in 2016 to acquire SolarCity, a manufacturer of solar cells, and its decision to build the Gigafactory, the world’s largest ...Starting at €8.20