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Blue Orb: A Company in Transition
Michael R. Bowers; Peter J. McAlindonCase IVEY-9B10M084-EEntrepreneurship, Leadership and People Management, Marketing, StrategyCompanies face many challenges as they struggle to move from the start up to growth phase. Management may need to develop new talents. Infrastructure will need to be built and new activities engaged. Blue Orb is such a company. In the summer of 2009, the management team at Blue Orb was transforming the company from a research driven organization, with a specialty product serving a small market, to a direct market retailer playing in the video gam...Starting at €8.20