Default Category
-
Building Brand Community on the Harley-Davidson Posse Ride (Spanish version)
Fournier, SusanCase HBS-505S11MarketingThe second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a place in the H.O.G. product line, and if so, what philosophy and tactics to adopt in future design. This case helps students get inside one of the world's strongest brands to consider i...Starting at €8.20
-
PokémonTM: ¡Hazte con todos!
Fournier, SusanCase HBS-506S23MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Pokemon, el nombre coloquial dado a una colección de 150 criaturas fantásticas, inspiradas en animales con poderes orgánicos y la capacidad de evolucionar, son las estrellas de los videojuegos, el comercio de los juegos de cartas y dibujos animados de televisión. Concebido en Japón en 1996, se convirtió rápidamente en Pokemon fenómeno juguete favorito de la nación, y atrajo...Starting at €8.20
-
Relating to Peapod, Teaching Note
Avery, Jill; Fournier, SusanTeaching Note HBS-316175-EMarketingTeaching note for case 314142.Starting at €0.00
-
A Destination-for-a-Day Spa (Spanish version)
Beer, Michael; St. Clair, LyndaCase HBS-913S07Leadership and People Managementtips are lower than expected, reducing expected compensation; scheduling issues create bottlenecks; and the level of commitment varies among PWCs. The result is a high employee turnover rate, and departing employees take an average of 35% of their client base with them when they go. Now, with financials for the spa's second year completed, the VP of spa operations, the VP of business operations, and the CEO must evaluate what is and what isn't w...Starting at €8.20
-
Robin Ash and Printzhof Press (Spanish version)
Cespedes, Frank V.; St. Clair, LyndaCase HBS-917S06Leadership and People Managementtransform Printzhof into an aggressively competitive 21st century educational publisher while maintaining its close-knit and collaborative culture. Because of new technologies changing how information is delivered and used in higher education, the need for the company to evolve along with the publishing industry is obvious to Ash and other company leaders. However, Printzhof's history of success has resulted in resistance to organizational chang...Starting at €8.20
-
¡Presentando... la XFL!
Fournier, Susan; Greyser, Stephen A.; Schulman, Seth M.Case HBS-503S41MarketingCuando la liga de fútbol profesional XFL debutó el 3 de febrero de 2001, se generó un rating Nielsen de 10,1, más alto que cualquier programa de televisión nacional en una ranura de tiempo de la tarde el sábado. La próxima semana, los índices se desplomaron, y por novena semana del juego XFL ganaron el título como el evento deportivo más baja calificación en la historia de la televisión. Copropietarios WWFE y NBC se separó oficialmente la XFL el ...Starting at €8.20
-
Land Rover North America, Inc. (Spanish version)
Fournier, SusanCase HBS-504S08MarketingCharles Hughes, president and CEO of Land Rover North America, Inc., is debating product positioning options for the new Land Rover Discovery. The positioning decision must consider the role of the Discovery vis-`a-vis other vehicles in the LRNA line, the brand's strengths and weaknesses versus competition, and the positioning of the Land Rover umbrella brand in the U.K. An allocation of marketing funds across brands and mix elements must also be...Starting at €8.20
-
ARISE: A Destination-for-a-Day Spa, Teaching Note
Beer, Michael; St. Clair, LyndaTeaching Note HBS-913522-ELeadership and People ManagementTeaching Note for Product #913521Starting at €0.00
-
Robin Ash and Printzhof Press
Cespedes, Frank V.; St. Clair, LyndaCase HBS-913554-ELeadership and People ManagementRobin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate objectives: transform Printzhof into an aggressively competitive 21st century educational publisher while maintaining its close-knit and collaborative culture. Because of new technol...Starting at €8.20
-
Launching the BMW Z3 Roadster (Spanish version)
Fournier, Susan; Dolan, Robert J.Case HBS-502S27MarketingJames McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the November 1996 James Bond hit movie, "GoldenEye", and including other "nontraditional" elements such as a product appearance on Jay Leno's Tonight Show, an offering of a Bond Edition ...Starting at €8.20