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Understanding Customer Profitability at Charles Schwab, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107065-ELeadership and People ManagementTeaching note to 106002.Starting at €0.00
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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Grantham, Mayo, and Van Otterloo, 2012: Estimating the Equity Risk Premium
Hanson, Samuel G.; Stafford, Erik; Viceira, Luis M.Case HBS-213051-EFinanceStarting at €8.20
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Longbow Capital Partners
Baker, Malcolm P.; Hanson, Samuel G.; Weber, JamesCase HBS-215026-EFinanceLongbow Capital Partners is a value-oriented long/short hedge fund focused on stocks in the energy sector. In January 2011, Longbow invested in NiSource, a Fortune 500 company that owns a diverse portfolio of regulated energy businesses. In late 2014, Longbow was deciding whether or not to maintain its position in NiSource. To make this decision, students must perform a discounted dividend analysis to determine the fundamental value of NiSource's...Starting at €8.20
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Grantham, Mayo, and Van Otterloo, 2012: Estimating the Equity Risk Premium, Teaching Note
Hanson, Samuel G.Teaching Note HBS-215046-EFinanceTeaching note for case 213051.Starting at €0.00
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The Financial Crisis: Hank Paulson in 2008
Sunderam, Adi; Greenwood, Robin; Hanson, Samuel G.; Scharfstein, David S.Case HBS-219037-EEconomicsOn the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke, President of the Federal Reserve Bank of New York Timothy Geithner, Chair of the Federal Deposit Insurance Corporate Sheila Bair, and the Chief Executive Officers of nine of the lar...Starting at €8.20
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Dogs of the Dow - Teaching Note
Hanson, Samuel G.Teaching Note HBS-219066-EFinanceTeaching note to cases 215020 and 219051.Starting at €0.00
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Liza Davis and the Bargain Hunting Customer
Martinez-Jerez, F. Asis; Brem, LisaCase HBS-111040-EAccounting and ControlLiza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast growing bargain hunter segment or hold the line on price discounts to preserve its brand image? Customer profitability calculations show that the bargain hunting customer loses money--does that mean the company should ignore this customer in favor of full-price shoppers?Starting at €8.20
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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114011-EMarketingTeaching Note for 106063.Starting at €0.00
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Liza Davis and the Bargain Hunting Customer, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114014-EAccounting and ControlTeaching Note for 114014.Starting at €0.00