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Olivia Baker recibe un e-mail
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-251Entrepreneurship, Leadership and People ManagementOlivia sigue con sus planes de expansión, pero sin tener demasiado en cuenta a uno de los miembros de su equipo, George Foster, que fue el que la ayudó en sus inicios. Olivia ha personalizado demasiado su empresa, de forma que no delega y concentra en ella todo el poder, con las debidas consecuencias y sin dar protagonismo al resto del equipo.Starting at €8.20
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Olivia Baker Reacts to Geroge
Ruizalba, José Luis; Chinchilla, Nuria; Las Heras, MireiaCase DPO-252-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementOlivia Baker and her team expand the business group with new initiatives. However, the evolution of the business gives rise to obstacles and tensions between her and the people in her trusted inner circle, such as George Foster. This makes her wonder whether to continue as usual or to change her strategy.Starting at €8.20
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NJOY, Inc.
Allison Johnson; Ramasastry ChandrasekharCase IVEY-9B15A032-EEntrepreneurship, MarketingNJOY, Inc., an electronic-cigarettes enterprise based in Phoenix, Arizona, conducted some Experiential Concept Tests (ETCs) on a sample size of 215 panelists. The sample included a mix of gender, age, education and income. It also included a mix of users and non-users of electronic cigarettes. In light of the consumer insights gained from the ETCs, NJOY Inc. wants to leverage the results to resolve three particular issues and pave the company’s w...Starting at €8.20
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GM: The Opel Decision
Darren Meister; Ramasastry ChandrasekharCase IVEY-9B10M022-EStrategyIn July 2009, General Motors Company (GM),the world's second largest automotive enterprise, has come out of a bankruptcy orchestrated by the U.S. federal government. Leaner and focused after a 40-day exercise, GM is still a long way from a full-fledged financial recovery. The company is under a mandate to concentrate first on its U.S. market. Its European subsidiary, which manufactures the Opel cars, has been struggling for nearly a decade. The b...Starting at €8.20
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Xerox Innovation Group - From Products to Services
Christopher Williams; Ramasastry ChandrasekharCase IVEY-9B14M034-EStrategyThe world's leading documents company is in a transformation mode. From being a provider of cutting-edge technology products for decades, it is moving towards providing product-service combinations. As a person driving this enterprise-wide change, the head of Xerox Innovation Group (XIG) is facing two specific issues. How should XIG become more customer-centric? How should the company build new competencies to provide consistent services across d...Starting at €8.20
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Salesbrain LLC - B2B Communications
Dante Pirouz; Ramasastry ChandrasekharCase IVEY-9B12A005-EEntrepreneurship, Marketing, StrategyIn May 2010, the “chief pain officer” of SalesBrain, a neuroscience-based marketing research and coaching company located in California, has been approached for advice by the marketing head of Digital Technology International (DTI), a Utah-based provider of technology solutions for the global publishing industry. DTI has been struggling with communicating the core value proposition of its offerings to customers, including leading newspaper publis...Starting at €8.20
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Security Breach at TJX
Nicole R.D. Haggerty; Ramasastry ChandrasekharCase IVEY-9B08E003-ECorporate Governance, Information TechnologiesThe chief security officer of TJX Companies Inc. (TJX) faces a dilemma on his first day on the job. The company has discovered in December 2006, a computer intrusion dating back to 2005. There is an ongoing investigation, involving the Federal Bureau of Investigation (FBI) into the attacks. The company is also in the middle of several class action law suits over losses suffered by financial institutions due to breaches of customer privacy. The ch...Starting at €8.20
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DuPont Sustainable Solutions (B): Becoming Independent
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B20M129-EEntrepreneurship, StrategyIn August 2019, the newly appointed chief executive officer of DSS was planning for his company’s future. He had two main questions to address: Having emerged from the shadow of DuPont, how should his new company be reorganized into an independent enterprise? As a stand-alone enterprise, would DSS gain credibility among its clients and employees?Starting at €5.74
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Arla Foods - Matching Structure With Strategy
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B13M112-EStrategyIn early 2013, the head of business development and commercial operations of Arla Foods, a dairy enterprise focused on Northern European markets, is examining, in the light of a new five-year strategy, alternatives to the existing organization structure. His dilemma is to determine the best structure that can deliver the strategy, which is focused on renewed international expansion. The new structure must support the company's strategy in relatio...Starting at €8.20
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Luminar: Leveraging Big Data Using Corporate Entrepreneurship
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B14M063-EEntrepreneurship, StrategyEntravision, a leading Español-language broadcasting company in the United States that targets Hispanic Americans, has just set up a digital analytics division called Luminar, which uses Big Data to focus a company’s marketing to a particular set of consumers. The idea of launching Luminar has been mooted by an outsider who is a friend and protegé of the company’s founding chairman. As the incumbent president of the new division, he is grappling ...Starting at €8.20