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The Red Hen Controversy
Jana Seijts; Benjamin BigioCase IVEY-9B19M091-EEntrepreneurship, StrategyOn June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic call from her chef told her that the White House press secretary, Sarah Huckabee Sanders, had just sat down to eat at Wilkinson's restaurant. Staff at the Red Hen were tense because they fundamentally disagreed with Sanders's support of the Trump administration on issues such as immigration and ...Starting at €8.20
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Nota sobre regímenes tributarios internacionales
Desai, Mihir A.; Luchs, Kathleen; Veblen, Mark F.Case HBS-207S13FinanceProporciona un marco para entender los diferentes tipos de regímenes fiscales internacionales. Examina la forma alternativa de regímenes fiscales sobre los impuestos al ingreso de divisas de sus ciudadanos (incluidos los ciudadanos corporativos); cómo los regímenes fiscales definen ingreso exterior e interior; y cómo se utilizan los créditos y deducciones de impuestos extranjeros en los regímenes fiscales en todo el mundo para mitigar la doble im...Starting at €8.20
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o.b.: The Case of the Missing Tampons
Mary Weil; Jana Seijts; Paul BigusCase IVEY-9B12M096-EStrategyThe chief executive officer (CEO) of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued. Unable to find their favourite brand in stock, consumers create a website and post online petitions to boycott, or rather “girlcott,” all products made by the company. The company has already suffered se...Starting at €8.20
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Mountain Dew: The Most Racist Soft-drink Commercial in History
Jana Seijts; Paul BigusCase IVEY-9B13A021-EMarketingPepsiCo faces criticism after releasing a series of online advertisements for Mountain Dew that featured an angry Mountain Dew–drinking goat, a battered white woman on crutches and the goat in a police lineup of all black men. Critics are offended by the advertisement’s portrayal of violence toward women and racial stereotypes. As the public outcry spreads, Mountain Dew’s senior brand manager needs to devise a course of action or risk damage to o...Starting at €8.20
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Toyota: Accelerator Pedal Recall (B)
Jana Seijts; Paul BigusCase IVEY-9B11M078-ELeadership and People Management, Marketing, StrategyThis case is a supplement to Toyota: Accelerator Pedal Recall (A).Starting at €5.74
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A Better Way to Tax U.S. Businesses
Desai, Mihir A.Article HBS-R1207N-EEconomicsThe U.S. corporate tax code is broken. High rates and perverse incentives drive capital away from the corporate sector and toward other uses and countries. This is bad news for U.S. workers, because corporations aren't making investments that would increase productivity and real wages. And while one might think higher rates lead to higher revenues, the U.S. actually collects less in taxes (as a percentage of GDP) than most other developed nations...Starting at €8.20
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Inversiones corporativas: Stanley Works y el señuelo de los paraísos fiscales
Desai, Mihir A.; Veblen, Mark F.; Hines, James R., Jr.Case HBS-207S14FinanceEn respuesta al anuncio de Stanley trabajo que se está moviendo a las Bermudas - y el salto en el valor de mercado asociados - un competidor importante trabajo es determinar cómo el mercado está valorando las consecuencias de moverse en un paraíso fiscal y si su empresa debe invertir para un paraíso fiscal. En particular, el director financiero de la competencia tiene que atribuir los movimientos de precios de acciones de Stanley en varias dimens...Starting at €8.20
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Financial Policy at Apple, 2013 (A) (Spanish version)
Desai, Mihir A.; Meyer, Elizabeth A.Case HBS-215S06FinanceThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). By the end of 2013, Apple had $137 billion dollars in cash and marketable securities. This case explores how companies can generate such large amounts of cash and how and if they should distribute it to shareholders, especially in the face of shareholder pressure. In the process, students are asked to ...Starting at €8.20
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Financial Policy at Apple, 2013 (B) (Spanish version)
Desai, Mihir A.; Meyer, Elizabeth A.Case HBS-215S07FinanceThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). This case is meant to accompany Financial Policy at Apple, 2013 (A) and details the results of Apple's Q2 2013 earnings call.Starting at €5.74
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Netflix: The Public Relations Box Office Flop
Jana Seijts; Paul BigusCase IVEY-9B12M049-ELeadership and People Management, Marketing, StrategyOn the morning of September 19, 2011, the chief executive officer (CEO) of the online movie provider Netflix Incorporated became witness to growing public discontent and media criticism directed at the company. The previous evening, the CEO had announced on the company blog that Netflix would be splitting into two separate entities. With the proposed change, the Netflix DVD-by-mail service would be spun out and renamed Qwikster. The move would le...Starting at €8.20