IESE (España)
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Japan Tobacco International (JTI): Achieving Excellence through Diversity
Lee, Yih-Teen; Poelmans, StevenCase DPO-364-ELeadership and People ManagementThe case describes how Japan Tobacco International (JTI) managed the cultural diversity in the company as well as the process of postmerger integration with Gallaher. It demonstrates that diversity can be a natural part of a company and how diversity can be managed through clear leadership from the top and a well-designed system for human resources management. It also raises questions on how to leverage diversity to make the company more innovati...Starting at €8.20
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20