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AJE GROUP: en busca del crecimiento perdido
Nueno, José Luis; Bazán, MiguelCase M-1350Innovation and Change, Marketing, StrategyActualización del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254), con los hechos de 2016. Durante el ejercicio 2015, convergieron una serie de tendencias macroeconómicas adversas (un entorno económico global incierto y la apreciación del dólar frente a las demás monedas) que, junto un incremento de la competencia y una caída de las ventas en sus mercados claves, provocó que la empresa tuviera que adoptar una serie de medidas ne...Starting at €8.20
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Fazenda Diamantina: ESG Dilemmas of a Brazilian Coffee Farm
Azevedo, Leonardo; Palencia, LuisCase ASN-96-EAccounting and Control, Business Ethics and Corporate Social ResponsibilityIn 2022, two coffee growers in Matas de Minas, Brazil, were at a crossroads about the future of their coffee farm. Their original goal was to create an environmentally and socially responsible (ESG) coffee farm. However, due to low profitability and other challenges, they began to consider several alternatives. The options on the table included i) divesting from the farm altogether and returning to their corporate roles, ii) partially divesting t...Starting at €8.20
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AJE GROUP: Porsuing Lost Growth
Nueno, José Luis; Bazán, MiguelCase M-1350-EInnovation and Change, Marketing, StrategyThis case is an update of "Aje: Selling Drinks to the Base of the Pyramid" (M-1254-E), including the events of 2016. A series of adverse macroeconomic trends converged during financial year 2015 (an uncertain global economic climate and the appreciation of the dollar compared with other currencies), along with an increase in competition and a drop in sales in key markets. These factors forced the company to implement a series of measures to corre...Starting at €8.20