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IMAX: Larger Than Life (Spanish version)
Anil NairCase IVEY-9B09MS19Entrepreneurship, StrategyIMAX ha participado en varios aspectos de la industria del cine del grande-formato: la producción, la distribución, las operaciones del teatro, desarrollo de sistemas y de arrendamiento financiero El caso ilustra el uso de IMAX de sus capacidades únicas para seguir una estrategia enfocada de la diferenciación. IMAX fue centrado inicialmente en las películas del formato grande que fueron educativas con todo el entretenimiento, y los teatros fueron...Starting at €8.20
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IMAX: Larger Than Life
Anil NairCase IVEY-9B09M019-EEntrepreneurship, StrategyIMAX was involved in several aspects of the large-format film business: production, distribution, theatre operations, system development and leasing. The case illustrates IMAX's use of its unique capabilities to pursue a focused differentiation strategy. IMAX was initially focused on large format films that were educational yet entertaining, and the theatres were located in institutions such as museums, aquariums and national parks. However, IMAX...Starting at €8.20